What is content?
Content is essentially everything your website is made up of. Whether it be a video you're hosting on your website, images you have of past work you've done, or blog posts. You'll see tons of content on every popular website. If your website isn't full of content, you're missing out on tons of potential client interaction. Viewers love to interact with your website. They want to read about what your business has been up to and learn more about it in the process. Any sort of media you add to your website is considered content.
What is the difference between content marketing and other forms of marketing?
Many other forms of digital marketing involve the act of affecting search results and advertisement venues online, to try and drive web traffic towards your website. Content marketing involves your online presence itself, and what customers will find once they arrive there. What sort of an experience are you providing for your customers? Does your website have a blog with video tutorials explaining how to efficiently maintain your products? Does every product listing have the item’s full technical details spelled out clearly, where the customer may see it?
How much should I charge for content?
More or less by definition, content is free. The idea is that it enhances the value of a user’s experience. If you charge for it, it ceases to be “content” and becomes a product in itself -- whereupon you would want some other form of content to add value to its purchase in turn. There are forms of content which can be either one, depending upon your preferences; an ebook can be a valuable and informative product, or a free form of content about how to set up the electronic devices your Website is marketing. It cannot, however, be both things at once.