The world is abuzz with exciting news about Artificial Intelligence and Machine Learning — and the promise of a technologically advanced future. Google and Microsoft are currently at the forefront of developing their platforms to integrate AI into their research and tools and apply them to all their products and services.
Artificial Intelligence Marketing (AIM) can examine large sets of data at a much faster rate compared to humans, so it can be used to develop and improve marketing strategies, creative content, and other marketing needs.
Backend tasks can be easily automated, allowing marketers to focus and deliver on a more personalized interaction among customers. As such, it can provide increased conversion rates through more relevant, personalized content.
How AIM Can Help your Brand
Big Data Analysis
AI can learn an infinite number of datasets for both structured and unstructured. Predictive algorithms enable researchers to uncover insights and relationships that human analysts could easily miss.
Aside from analyzing data, AI is also capable of making recommendations based on its findings. Many have already witnessed this technology in play whenever they boot up Netflix. Every time you see a list suggesting a new movie or TV show to watch, Netflix’s AI is actually analyzing your previous history, similar viewers’ habits, and tiny details like how long you scroll through a certain genre. It’s estimated that the AI helps Netflix save $1 billion each year.
AI doesn’t just assist in the planning and analysis of your target audiences, it can even deliver the ads directly. A new area of online advertising, referred to as programmatic advertising, allows businesses to make the best bid for a particular ad without the need for a human salesperson. Programmatic ads rely on AI, Machine Learning, and real-time bidding (RTB) to generate efficient ad placements. eMarketer estimated a global spend of $26 billion on programmatic ads in 2017.
Messenger Bots/ Customer Service
If you’ve been on Facebook recently you may have noticed some companies have set up messenger bots. Depending on the industry and service, messenger bots can have different purposes and functionalities. Poncho is a weather bot that you can talk to like a human, and ask questions like “do I need an umbrella today?” Other bots can offer sports scores, delivery assistance, and most frequently, customer service. Messenger is a more common and simplified example, other companies are developing AI to handle and process customer inquiries.
Intelligent systems are now taking over. Businesses don’t have to wait several years for this technology- the technology is available now. Facebook uses group messaging with bot integration for easier facilitation of tasks. Google Lens and Google Assistant allow for real-time translation of surroundings into actions for easier task facilitation as well, through the use of a camera that turns into a search engine.
Companies can actively use AI to build a personalized, growth-centric strategy based on consumer behavior. We are only now beginning to realize the potential of artificial intelligence in the business world.
To learn more about AI marketing and machine learning, please visit the Arcalea blog.
Arcalea combines marketing professionals and data analysis experts into a single team. We love reading the data, the challenge of "how can we?" and of continuously striving to raise our teammates and client partners to be the best they can be.