# Arcalea

> Arcalea is a marketing intelligence firm that connects marketing spend to closed revenue. It builds four proprietary systems — Galileo (multi-touch attribution), Compass (search intelligence), the AEO Index (AI search visibility), and QMA (Quantitative Market Assessment) — on a single first-party data architecture, and delivers SEO/AEO, paid media, and data/AI services on top of them.

Arcalea's core philosophy, consistent since 2015: marketing is a measurable science. The company is known for rigorous, first-party attribution and for early, in-depth work on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — how brands earn citations in AI answer engines such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.

## Platform & products

- [The Arcalea Intelligence Platform](https://arcalea.com/platform): Overview of the four proprietary systems and the shared data architecture behind them.
- [Galileo — Attribution Intelligence](https://arcalea.com/galileo): Multi-touch attribution built on first-party CRM/ERP data, with five attribution models, independent of platform self-reporting.
- [Compass — Search Intelligence](https://arcalea.com/compass): ML analysis of total addressable search demand across traditional and AI search, quantifying the economic value of organic visibility.
- [AEO Index](https://arcalea.com/aeo-index): Recurring research measuring brand visibility and citation share inside AI answer engines.
- [QMA — Quantitative Market Assessment](https://arcalea.com/qma): Competitive-landscape and market-entry analysis across 20 dimensions before budget is committed.
- [Technology overview](https://arcalea.com/technology): How Galileo, Compass, and the AEO Index work together.
- [Integrations](https://arcalea.com/integrations): Native CRM/first-party data integrations (HubSpot, Salesforce, SugarCRM, Slate, Epicor, Tealium, and more).

## Services

- [SEO & Answer Engine Optimization](https://arcalea.com/seo-aeo-content): Traditional search, AI answer engines, and content built to be cited and to move buyers.
- [Paid Media Management](https://arcalea.com/paid-media): Paid search, paid social, programmatic, and native advertising managed against revenue outcomes.
- [Data, AI & ML](https://arcalea.com/data-ai): Multi-touch attribution, audience intelligence, CRM integration, agentic AI workflows, and ML data pipelines.
- [How it works](https://arcalea.com/how-it-works): Arcalea's engagement model and how the four systems are deployed.

## Guides & research

- [AEO Best Practices Guide](https://arcalea.com/aeo-best-practices-guide): Comprehensive guide to Answer Engine Optimization — the seven AEO infrastructure layers and how to earn AI citations.
- [AEO Index: M7 Business Schools](https://arcalea.com/aeo-index-m7-business-schools): AI-search-visibility benchmark study of the top US business schools.
- [Higher Education AEO Index](https://arcalea.com/research/higher-education-aeo-index): AI-visibility research for the higher-education sector.
- [Commercial MEP / Plumbing Distribution AEO Index](https://arcalea.com/research/commercial-plumbing-distribution-aeo-index): AI-visibility research for commercial MEP distribution.
- [Surrogacy Agency AEO Index](https://arcalea.com/research/surrogacy-agency-aeo-index): AI-visibility research for the surrogacy/fertility sector.
- [Glossary](https://arcalea.com/glossary): Definitions of SEO, AEO, GEO, attribution, and marketing-intelligence terms.

## Key articles

- [The Architecture of Authority: SEO, AEO, and GEO](https://arcalea.com/blog/architecture-of-authority-seo-aeo-geo): How traditional search, answer engines, and generative engines differ and reinforce each other.
- [AI Is the New Search Engine: Brand Citation Guide](https://arcalea.com/blog/ai-is-the-new-search-engine-heres-how-to-rank-in-it): How to earn brand citations in AI search.
- [How AI Search Engines Understand and Rank Content](https://arcalea.com/blog/how-ai-search-engines-understand-and-rank-content-in-2026-arcalea): Ranking and extraction factors for AI engines.
- [Cited or Buried: The Two Organic Realities in Google's AI Search Era](https://arcalea.com/blog/cited-or-buried-ai-overview-organic-realities): What determines whether content is cited in AI Overviews.
- [Why Your AI Visibility Reports Are Probably Wrong](https://arcalea.com/blog/why-your-ai-visibility-reports-are-probably-wrong-how-to-fix-them): Measuring AI search visibility accurately.
- [Mastering Full-Funnel Marketing Attribution](https://arcalea.com/blog/mastering-marketing-attribution): A practical guide to multi-touch attribution.
- [A Complete Guide to Attribution Models](https://arcalea.com/blog/attribution-models-guide): Comparison of single-touch and multi-touch attribution models.

## Company

- [About Arcalea](https://arcalea.com/about): Company background, philosophy, and leadership.
- [Results](https://arcalea.com/results): Documented, revenue-tied client outcomes and case studies.
- [Kellogg Teaching Case](https://arcalea.com/kellogg-teaching-case): Arcalea's Galileo platform as the analytical foundation for a published business-school case study.
- [Contact](https://arcalea.com/contact): Get in touch with Arcalea.

## Optional

- [Blog](https://arcalea.com/blog): Full archive of Arcalea articles on attribution, SEO/AEO/GEO, paid media, and data science.
- [Careers](https://arcalea.com/careers): Open roles at Arcalea.
- [FAQ](https://arcalea.com/faq): Frequently asked questions about Arcalea's systems and engagement model.