Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of purchasing traffic on major search engines. But that traffic should ultimately decrease as we look to increase organic traffic. We say PPC is "rented" while organic is "owned". The goal is an invested visitor, with intent, without having to pay for them. PPC is a good short term fix, and most effective when combined with the long term organic tactics.
Pay-per-click advertising is also known as cost-per-click advertising. It is readily recognizable by industry professionals in the form of the abbreviated PPC, and is one of the older digital marketing technologies available today… though it is by no means outdated, and it’s gotten a lot of upgrades in the last few years. In simple terms, PPC advertising works by displaying ads for your Web-based content in relevant locations online, such as the search results of individuals who are Googling for the type of product or service you have available. The advertising provider displays your ads when it thinks they’re relevant, and you pay a set amount of money every time somebody clicks one.
Pay-per-click can be expensive, but managed correctly and tuned, its effects are unusually rapid when compared to those of other forms of digital advertising. It works well with a sound SEO/SEM strategy, coupling a quick burst of traffic as-needed with a slow and steady approach towards the same end goal. It also works well with inbound marketing, which can help hold with holding the attention and developing the loyalty of new customers.
Paid Search Advertising
Get your business a positive ROI through our PPC search advertising. Spend money wisely – use the most targeted and cost effective form of advertising created by our team.
Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have already expressed an interest in your products by developing a strategy that will meet all your needs.
If we need to generate awareness about your brand, product or service, we analyze competitors and develop social advertising strategy aimed at your brand's targets.
We offer individual display marketing strategies and you get brand exposure, engagement and conversions. We can successfully manage both direct response campaign and brand awareness campaign.
-"We couldn't know the impact working with Arcalea would eventually have on our business: it has meant a world of difference. After only four months, our business changed nearly 300%, and for services business that IS everything! They know the industry and now, are our strategic partner for Search marketing moving forward."
- "Arcalea has revolutionized how we view our business and our approach to marketing online. Arcalea has helped us usher in a new era in digital marketing - the era of data intelligence."
- "I had a web site for our interior design business - the only thing it was missing was visitors! I knew I had to do something major to start getting found online, and lucky for me, I found the answer to all my marketing needs in Arcalea. They delivered a powerful campaign and I'm very happy with the outcome that resulted. Highly recommended!"
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How does pay-per-click work, exactly?
You enter a bid with an advertising provider for a particular keyword, declaring how much you are willing to pay to have your advertisements associated with that keyword in search results on the advertiser’s platform. If you have the winning bid, that results in targeted ads being displayed in the internet search results of individuals who search your chosen platform for the keyword you bid on. You pay the given amount whenever a user clicks on one of your advertisements, meaning that you only pay money when somebody actually visits your Website. PPC ad campaigns can be managed in real-time, allowing you to make and effect changes almost instantly (such as by modulating the frequency with which your ads appear). Major providers of PPC advertising today include Google, Amazon, and Bing, with Google being the clear leader.
What are some of the benefits and drawbacks of pay-per-click advertising?
Far and away, the major benefit of PPC advertising is the speed with which it takes effect. You will most likely notice results within a few minutes of launching your campaign (assuming you’re paying attention… and you shouldn’t be spending money on it if you aren’t). PPC drives targeted, interested traffic -- people who already know that they want what you have to offer them, at least in terms of products or services -- straight to your Website, and it does so quickly. The major downside to this is that it can be very expensive; for popular keywords, individual clicks will certainly cost you whole-dollar amounts. If you aren’t careful, and you allow your advertisements to appear too often -- or you don’t pay attention to how quickly your traffic is accumulating -- you can run up a bill of thousands of dollars within hours. PPC is powerful, and effective… but it requires close monitoring and careful consideration.