
Marketing Strategic Planning
Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...
read moreReturn on Marketing Investment (ROMI)
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
read moreQuantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...
read moreManaging the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
read moreBusiness Intelligence:
Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
read moreData Science Maturity Models (DSMMs): A Broad Consensus Composite
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...
read moreMigration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...
read moreSearch Data Science Shows the Modern Buyer’s Journey is Not Linear
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...
read moreHow Data Can Inform Your Marketing Strategy
For a long time, people have had the misconception that data and creativity are opposites - that data, with all...
read more
Return on Marketing Investment (ROMI)
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
read more
Quantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...
read more
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
read more
Business Intelligence:
Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
read more
Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...
read more
Migration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...
read more
Search Data Science Shows the Modern Buyer’s Journey is Not Linear
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...
read more
How Data Can Inform Your Marketing Strategy
For a long time, people have had the misconception that data and creativity are opposites - that data, with all...
read more