Marketing Strategic Planning

As a core business function, marketing exists to facilitate the achievement of an organization’s overarching revenue, profit, or other business goals. Too often, organizations approach marketing from tactical perspectives, resulting in inefficient utilization of resources and misalignment with organizational objectives. To succeed, companies must define the value exchange that occurs between specific market participants. Using proven frameworks and methodologies, the identification of core business challenges and definition of specific goals and strategies, determine the tactics which will ultimately achieve each goal set by leadership.