
Marketing Strategic Planning
Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...
read moreStrategic Marketing Automation
How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...
read moreShare of Voice as a Strategic Accelerator
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...
read moreReturn on Marketing Investment (ROMI)
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
read moreQuantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...
read moreManaging the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
read moreBusiness Intelligence:
Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
read moreData Science Maturity Models (DSMMs): A Broad Consensus Composite
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...
read moreMigration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...
read more
Strategic Marketing Automation
How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...
read more
Share of Voice as a Strategic Accelerator
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...
read more
Return on Marketing Investment (ROMI)
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
read more
Quantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...
read more
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
read more
Business Intelligence:
Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
read more
Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...
read more
Migration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...
read more