SEO is constantly changing. One of the biggest changes in local SEO this year is voice search as a rising trend. Today, the technology has evolved from a novelty to an everyday tool. According to Google, 20% of all mobile searches are on Android systems are voice searches. Obviously, voice search optimization is a must for advertisers’ SEO success in 2017.
Growing Popularity of Voice Search
Voice search refers to speech recognition technology that allows users to search by terms vocally instead of typing them into a search field. The technology was first developed in 2010, but in 2016, over half of U.S. teens and 41% of U.S. adults use voice search on a daily basis.
So, what caused this trend? For one, voice recognition technology is becoming more and more accurate. About two years ago, voice recognition was more frustrating than helpful, because the error rate was over 20%. However, according to the KPCB Internet Trends 2016 Report, the accuracy rate is now 92%. Thanks to the high accuracy rate, the capabilities of voice search are expanding too. Consumers can enjoy the benefits of voice search without being interrupted.
Optimizing Voice Search For Your Local Business
Nowadays, a growing number of people are using voice assistants to get information about local businesses. It is important to learn how to optimize your on-page content to tailor to your customers’ speaking patterns.
- Choose Long-Tail Keywords: Long-tail keywords are a combination of phrases that closely describes a company’s services and products. Using long-tail keywords can keep the search more relevant and less competitive.
- Use Natural Language: Because the query is most likely to be addressed in natural language, it is important to keep the page content in a similar way.
- Add Conversational FAQs Pages: Research for common questions that your audiences inquire the most. Then, develop a Q&A page conversationally appeal to search. You can also search the questions through a voice assistant first, and see how the current answers are written.
- Optimize Microdata on Your Site: To make it easy for the search bots to crawl your site, and keep them informed of what your business is about is essential. The more information the search engines know about your business, the more likely you would appear as a response to a voice search question. You better inform the search engines by submitting a sitemap to Google and Bing. Incorporating micro-data, schema, and rich snippets are also useful ways to provide rich information to search engine via coding.
Voice search is clearly the future of search. But you have to start adopting small changes for conversational search, rather than relying on just keywords.
Voice search alone is not enough to drive conversions. Providing a good mobile experience after your customers find you through voice search is also significant. Considering optimizing your website to be mobile friendly is the important first step. For more information on mobile optimization, you can visit Arcalea’s blog: Increasing Engagement by Creating Mobile Friendly Content.