For beginners, SEO can be rather overwhelming and complicated to understand and implement. Current technologies are always evolving and constantly changing, which is why businesses need to brush up their skills to maximize the opportunities presented by this online marketing strategy.
SEO, or Search Engine Optimization, is a process that enables a website to be ranked high on search engine result pages, which, in return, will maximize the number of its visitors and get more traffic. The tips mentioned below will provide a better insight on SEO and how it works, in order to prepare you for the more complicated work ahead.
SEO Is Not Just About Rankings
While SEO boosts your website rankings, it is more important to analyze how SEO will fit into your overall digital marketing strategy. It is not only about ranking high on Google, but also making sure your website can properly convert web traffic into leads and sales. Before you start investing in SEO, consider brushing up on website analytics and tracking, as well as website conversion rate optimization. It is important to have a reliable tracking strategy in place to ensure that you maximize your SEO efforts.
Optimize Content for Your Customers
As with any digital marketing strategy, content should be as relevant as possible for your target audience. Some people make the mistake of optimizing content for search engines, and learn that is a malpractice. By doing so, Google will know you are trying to skip a few steps and discredit your site. Not providing valuable content for the end user and caring about their wants means there is less of a chance that Google will serve up your website. As a result, people may click on your links and go to your page, but they will not interact and leave your site faster.
In order to optimize your content better, start researching on what your target audience wants and what their consumer intent it.
Create Highly Linkable Content
It is one thing to write relevant, actionable content, but for SEO, you have to ensure that some posts are deliberately written to be highly linkable.
Look for Trust in Link Building
Link metrics are an important part of SEO, and with the dynamic landscape shifting towards user experience, trust is an important factor that should be considered when it comes to link acquisition. This is possible only through manual review. Ensure that websites are from a trusted source, and see how your links appear on the particular site.
Develop a Link Earning Strategy
Low quality links will get your website (and your business) nowhere. Three things must come to mind when thinking of link building: traffic, the brand itself, and building trust. Build links and relationships with relevant websites, and create high-quality content that adds value to you and your audience.
Customers always appreciate responsiveness from a brand or business — it makes them feel valued and they will develop a deeper level of trust in the brand or product. Take time to build a website that is user-friendly and easy to navigate. Make it easy for the audience to know and learn more about what you offer.
Ensure that your Website is Optimized for Mobile
Having a mobile-friendly website can also improve SEO. Google is currently testing Mobile First, which is a new algorithm. If everything goes well, this will be rolled out soon and will definitely change on how Google ranks websites. SEOs can do wonders for your business, so it is important to go back to the basics in order to better prepare your business for this task and to maximize its opportunities and rewards. Be sure to integrate social media into your overall marketing strategy. Take advantage of this entire process and you’ll be on your way to master SEO effectively. For more information on SEO and other tips on digital marketing, please visit Arcalea’s blog.
Arcalea combines marketing professionals and data analysis experts into a single team. We love reading the data, the challenge of "how can we?" and of continuously striving to raise our teammates and client partners to be the best they can be.