Tag Archives: SEO

Different Types of SEO

Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need…
Continue reading
Arcalea - Should I Hire an SEO Company?

Should I Hire An SEO Company?

Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The…
Continue reading
Arcalea - Wikipedia SEO Strategy

Using Wikipedia for your SEO Strategy

Wikipedia is probably the most popular source of online information today. With millions of visitors each day, it’s definitely a rich source of…
Continue reading
Arcalea - How Does Google RankBrain Work?

How Does Google RankBrain Work?

Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into…
Continue reading
How Businesses Learn About Customers Through SEO

How Businesses Learn About Their Customers Through SEO

A single search can speak volumes about a person. Metrics collected on search engines and websites, such as time spent and clicks on…
Continue reading
Arcalea - Why Every Business Should Focus On Local SEO

Why Every Business Should Focus On Local SEO

Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a…
Continue reading
Arcalea - How To Do App Store SEO The Right Way

How To Do App Store SEO The Right Way

Most people think that SEO only applies to Google web searches. But what if a business’s goal was not to drive website visits,…
Continue reading
Arcalea - What Does HTTPS Mean?

What Does HTTPS Mean?

As frequent web users, you might notice the letters “http” or “https” at the beginning of any web link. Depending on your browser,…
Continue reading
Arcalea - The State of SEO 2018

The State of SEO in 2018

We are officially in 2018! This is the best time to learn about all the current trends in SEO and search marketing so…
Continue reading
Arcalea - Arcalea's Top 10 Posts In 2017

Arcalea’s Top 10 Posts In 2017

Our Best Posts from 2017 Before 2017 ends, we thought it would be insightful to look back on some of the content from…
Continue reading
Arcalea - Get The Best Out Of Your Holiday SEO

Get The Best Out Of Your Holiday SEO

SEO During the Holidays Looking for ways to gain traction on your SEO? Then look no further. The holiday season is the best…
Continue reading
How Does Google Plus Affect SEO Featured Image

How Does Google Plus Affect SEO?

Let’s be honest: Google runs most of the internet, but a lot of users and businesses still don’t see the point of Google…
Continue reading
10 Best Practices For Web Design

10 Best Practices For Web Design

The Importance Of A Great Business Website In today’s digital age, practically everything and anything happens online, which is why a dedicated website…
Continue reading
Arcalea - How the American Disabilities Act Affects Your Website

How the American Disabilities Act Affects Your Business’s Website

The American Disabilities Act of 1990 Originally passed in 1990, the American Disabilities Act (ADA) was the America's first comprehensive civil rights law that…
Continue reading
Arcalea- How To Build SEO Strategies Effectively

How to Build SEO Strategies Effectively

SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both…
Continue reading
Arcalea - SEO Tips You Should Know Before You Begin SEO

SEO Tips You Should Know Before You Begin SEO

For beginners, SEO can be rather overwhelming and complicated to understand and implement. Current technologies are always evolving and constantly changing, which is…
Continue reading
Arcalea Featured Image - How to Optimize Your Images and Boost Your Ranking

SEO 101: How to Optimize your Images and Boost Your Website’s Rankings

Blog posts and other written content aren’t the only way to get your pages ranked- optimizing your images can also drive traffic to…
Continue reading
Arcalea - Preparing Your Digital Strategy for 2017

Preparing Your Digital Strategy For 2017

One of the most important tasks in running a business is to continually evaluate and improve your processes. This is even more important…
Continue reading
Arcalea - 4 Sites to Track Algorithm Updates

4 Awesome Sites To Track Google Algorithm Updates

If you have spent any time in the SEO world, then you will most likely have experienced the frustrations that Google’s algorithm changes…
Continue reading
Google Plus and Google My Business

What’s the Difference Between Google Plus and Google My Business?

Google has far more products and services now than anyone could have predicted in its search engine infancy. But with so many options…
Continue reading
February’s Unnamed Algorithm Update

The Unnamed February Google Algorithm Updates

Google updates its algorithm close to 600 times a year. Most are minor updates, under-the-hood tweaks that are barely noticeable. But some updates,…
Continue reading
Arcalea - 10 Commons SEO Buzzwords You Should Know

10 Common SEO Buzzwords You Should Know

The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more…
Continue reading
Arcalea - How To Get Noticed on Google

How To Get Noticed By Google

The Power of Google Creating a website can be a long hard slog or a labor of love, but either way, if the…
Continue reading

What Happens When SEO Goes Wrong

What Happens When SEO Goes Wrong Employing a professional SEO company can be expensive. Choosing the cheaper option might sound like a bargain…
Continue reading
Arcalea - 4 SEO Tips To Live By

Four SEO Tips To Live By

In recent years, an entire industry has developed encouraging businesses of the importance of SEO. Many SEO companies have tried to create an…
Continue reading
Why Quality Backlinks are Important - Arcalea

Why Quality Backlinks are Important

What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a…
Continue reading
Arcalea - Why Content Marketing Requires Patience

Why an Effective Content Marketing Campaign Takes Time

Content marketing involves a focus on high-quality and authoritative web content. It’s part of the overall discipline of inbound marketing, which revolves around…
Continue reading
Arcalea - Sites penalized for mobile pop-up ads

Google to Penalize Mobile Sites that Use Pop-Up Ads

Stop us if you’ve heard this before- you look for something on your phone, bring up a page, and you’re immediately hit by…
Continue reading
What is Google's RankBrain?

What is Google’s RankBrain, and How is it Changing SEO?

From Algorithms to AI Since its beginning, Google has employed simple but effective algorithms to deliver results. PageRank, Google’s first algorithm, served up results…
Continue reading
Google Introduces AMP for Ads and Landing Pages

Google Introduces AMP for Ads and Landing Pages

During the DoubleClick Leadership Summit, Google announced important updates to its Accelerated Mobile Pages (AMP) and DoubleClick Bid Manager. Most notably, AMP will…
Continue reading
Request a competitive assessment today.