Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers. Companies nowadays recognize that they need to focus locally to better address the needs of consumers. Local search engines […]

Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers. Companies nowadays recognize that they need to focus locally to better address the needs of consumers. Local search engines […]

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