The 2018 SEO Checklist

  • March 29, 2018
  • SEO

Arcalea - The 2018 SEO Checklist

Staying On Top Of SEO

Search Engine Optimization is a constantly evolving landscape. To save you the trouble of following each update and experiment, we created a simple and effective SEO checklist to help your business rank higher on search engines in 2018.

SEO is a great way to let the audience know more about your products and services. By effectively sharing your content, the audience will have more information on what you’re trying to sell or promote. They will share this information to others to build or create natural links to your website. Read below for the SEO checklist you need to know this 2018.

A Simple Checklist for SEO in 2018

Accessible URLs

This is crucial for any website as you want Google to know that the webpage is relevant enough to be put into their web index. This means that content must be in a readable format, including all videos, images, and visuals.

Keyword Research

You need to make sure that your webpage is ranking for the right keywords. This means that you need keyword research is necessary to find the right terms and phrases for use in your online communications, whether it’s a blog or a press release. Thankfully, there are a number of keyword research tools such as Google Trends, or Wordtacker that you can use.

Link Building

When done right, you can easily reap its benefits in terms of search engine ranking. It is often advised to build a vast link profile, as link building activities largely depend on the type of website you’re working with. For example, smaller websites can benefit more on link requests and exchanges, or building manual links. On the other hand, larger websites may not find these strategies effective. Either way, make sure that your content is relevant and informative to encourage viral sharing and natural linking.

Landing Pages

Make sure that your landing pages are optimized for search engines. This means that you publish to a custom URL, pick relevant keywords and place them in strategic positions, with shareable content and secure backlinks.

Website Responsiveness

Faster web pages leads to a more satisfying user experience and a higher Google ranking. Make sure that your website is easy to read and navigate, with fast page load times. Also ensure that your website is optimized for smartphones and tablets.

Image Optimization

Images must be as descriptive as possible and named in plain language. If you can, it is better to decrease the image file size to speed up page loading. Alt-tags, a brief description attached to the image, can help improve search engine ranking if it includes relevant keywords.

Title Tags and Meta Descriptions

It is better to keep meta descriptions between 50-300 characters. Keep in mind that the goal is to add value and encourage clicks, so make it as descriptive and concise as possible. Although it does not factor into Google’s algorithms, it can still impact a website’s Click-Through-Rate (CTR), which, in turn, can impact a website’s ability to rank.

On the other hand, title tags are important in helping search engines understand your website better, and are used in SERPs, web browsers, and social networks. As such, make sure you write them effectively. It is recommended to keep titles under 60 characters, and do not overdo the use of SEO keywords. Instead, try to give every page a unique title and focus on the most important keywords.

More SEO Resources

It is always important to get back to basics and SEO best practices. Most people tend to forget these things as they are always presented with new information on a daily basis. Using an SEO checklist keeps you on the right track and although it does take a lot of time and effort, the results usually speak for themselves. For more information on SEO and all things digital, please visit the Arcalea blog.

Arcalea combines marketing professionals and data analysis experts into a single team. We love reading the data, the challenge of "how can we?" and of continuously striving to raise our teammates and client partners to be the best they can be.

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Arcalea shares information, ideas, news and updates about various aspects of the industry. If you'd like to hear about a specific topic, please let us know and we'll make it a future post!

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