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By Team Arcalea
As December approaches and the new year rolls around, we thought it would be an opportune time to cover the major changes in social media, search, and online advertising this…
By Team Arcalea
Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a content management system anyway?” With so many…
By Team Arcalea
As internet use has increased, so has user tracking. Not all user tracking is bad- sometimes the data can be used to serve up better user experiences, products, and services…
By Team Arcalea
One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need…
By Team Arcalea
What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually…
By Team Arcalea
Google made a significant update to its core algorithm recently, and SEOs and marketers are scrambling to analyze their data and understand what’s going on. Depending on your industry and…