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By Jack Saville
This article is written by Jack Saville, an SEO Specialist at Bynder - a digital asset management software provider. The way people use technology is constantly evolving, and tech companies…
By Team Arcalea
Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad…
There are various advertising platforms available from search to display, and programmatic to mobile. One challenge often faced is the ability to pull information, update budgets, and run advertising across…
By Team Arcalea
Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with…
By Team Arcalea
Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via their search engine results pages or SERPs. Further, Links can either…
By Team Arcalea
The Google I/O keynote has gotten users and developers buzzing with excitement. After all, Google’s CEO, Sundar Pichai, has presented a comprehensive roadmap on Google’s future, with its improved processes…