Arcalea Blog
Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!
9 Ways to Save Money in Google Ads in 2019
Whether you are just getting started or use Google Ads extensively, there are probably some great recommendations for improved performance that you haven't implemented. Sometimes this is because the long list of recommendations provided by Google's account strategists...
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Evergreen vs. Seasonal Content
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have...
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The Ideal Length of a Blog Post
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...
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Why Businesses Still Need Blogs In 2019
By now, you’ve likely heard countless explanations of why blogging will become useless in 2019. “Video is the future!” they say, or “No one has the time to read a blog!” Both may be true: video is becoming increasingly important, and modern Internet users have limited...
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2018: Year In Review – Google
This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. We’ve covered Facebook, Twitter, LinkedIn, and Snapchat,...
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2018: Year In Review – Facebook
2018 was an important chapter in Facebook’s history, perhaps even its most important. Following the major Cambridge Analytica fiasco, public perception and use of the social network has plummeted. In response, Facebook has made the most significant updates in years,...
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2018: Year in Review – Twitter
This is the third installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. Twitter has experienced one rollercoaster of a year— updating its...
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2018: Year In Review – LinkedIn
As LinkedIn turns 15 years old, the company continues their focus and reputation as the professional business network. But in 2018, LinkedIn sought to explore new horizons for its niche. While job opportunities and networking remain its core offerings, LinkedIn has...
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2018: Year In Review — Snapchat
As December approaches and the new year rolls around, we thought it would be an opportune time to cover the major changes in social media, search, and online advertising this past year. Today we’re starting with an app and social network that has both grown in...
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