Insights
Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!
Google Analytics 4
Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental reinvention of the...
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Calculating Lifetime Value (LTV)
In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles in general...
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Strategic Marketing Automation
How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...
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Share of Voice as a Strategic Accelerator
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...
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Machine Learning in Organic Search
Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market...
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Pay-Per-Click Advertising (PPC)
An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online...
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Understanding Google’s RankBrain
Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...
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Return on Marketing Investment (ROMI)
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
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Building Superior Organic Search Results
Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...
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