Arcalea Blog

Welcome to the Arcalea Blog - Here we keep you up to date on industry questions, news and information relevant to your business! Here we will cover business and technical topics including Digital Marketing, SEO, Online Advertising, Content Marketing, Social, Inbound and more. Check in weekly for updates or you can connect with us in real-time on social!

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Arcalea - 2018 Year In Review: Snapchat

2018: The Year In Review — Snapchat

As December approaches and the new year rolls around, we thought it would be an opportune time to cover the major changes in social media, search, and online advertising this…
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Arcalea - Squarespace vs. WordPress vs. Wix

Squarespace vs. WordPress vs. Wix: Which One is Best for SEO?

Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a content management system anyway?” With so many…
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Arcalea - Safari 12 and iOS 12 impact on search marketing

How Safari 12 and iOS 12 Affect Search Marketing

As internet use has increased, so has user tracking. Not all user tracking is bad- sometimes the data can be used to serve up better user experiences, products, and services…
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Different Types of SEO

Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need…
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Arcalea - SEO vs. SEM

SEO vs. SEM: What’s the Difference?

What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually…
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Arcalea - Google Medic Update

Google Medic Update: What You Need To Know

Google made a significant update to its core algorithm recently, and SEOs and marketers are scrambling to analyze their data and understand what’s going on. Depending on your industry and…
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