Arcalea Blog

Welcome to the Arcalea Blog - Here we keep you up to date on industry questions, news and information relevant to your business! Here we will cover business and technical topics including Digital Marketing, SEO, Online Advertising, Content Marketing, Social, Inbound and more. Check in weekly for updates or you can connect with us in real-time on social!

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Best Practices of Email Marketing

Best Practices for Email Marketing

Email marketing is one of the most valuable tools your business can use to connect with their customers. By delivering content straight to your audiences’ inboxes, good email marketing allows…
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Arcalea - How Does Google RankBrain Work?

How Does Google RankBrain Work?

Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into its services, modern technology which involves artificial…
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How Businesses Learn About Customers Through SEO

How Businesses Learn About Their Customers Through SEO

A single search can speak volumes about a person. Metrics collected on search engines and websites, such as time spent and clicks on page, can reveal a surprising amount of…
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Arcalea - The 2018 SEO Checklist

The 2018 SEO Checklist

Staying On Top Of SEO Search Engine Optimization is a constantly evolving landscape. To save you the trouble of following each update and experiment, we created a simple and effective…
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Arcalea - Why Every Business Should Focus On Local SEO

Why Every Business Should Focus On Local SEO

Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a webpage or website’s visibility on a search…
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Arcalea - Big Changes At Facebook

Big Changes at Facebook

At the beginning of this year, Facebook announced major changes to its news feed algorithms that will alter the future of the site’s experience for both users and brands.  The…
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