Arcalea Blog

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

What You Need to Know About Google’s BERT Update

Earlier this week, Google began to roll out an algorithm update so significant that Google themselves described as “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” "BERT is an advancement in the way...

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Why Keywords, Alt-text and Meta Descriptions are Important

Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need...

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Evergreen vs. Seasonal Content

Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have...

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The Ideal Length of a Blog Post

Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...

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