Arcalea Blog
Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various online platforms, such as search engines, social media, websites, and other channels. Digital advertising’s growth has been as exponential as its...
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The Marketing CRM
The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical data to help define customer journeys, customer and lead segmentation, assists in designing successful campaigns, marketing elements, and workflows, predicts sales conversions, ROMI, and all-in-all, transforms the business by transforming the marketing and sales engine.
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Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of the customer journey is indispensable to ascending from descriptive analytics, where teams are able to manually identify traditional metrics of the...
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Data Science Maturity Models (DSMMs): A Broad Consensus Composite
The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 or 7 levels by breaking out levels more discretely or including a level prior to data awareness. The “Consensus Composite” model presented here is congruent with the majority of these.A broad consensus composite of Data Science Maturity Models (DSMM)
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Arcalea is Inc. 500 #1 Marketing in Chicago, #149 Overall
Inc. Magazine recently revealed that Arcalea is No. 149 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing companies. Arcalea was also named Chicago's No.1 fastest-growing in the Advertising and Marketing industry and No.9...
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HubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from operational efficiency and transparency to customer insights and analytics that yield deeper customer insights. Companies of all sizes invest significant time and effort...
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An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use the tool, improving their marketing and marketing analysis efforts. For example, users of Google Analytics can make custom segments, such as custom...
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How to Exclude “Undesirable Websites” on the Google Display Network
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad targeting is based on categories such as demographics, interests, and location. But since there are many websites in the Google Display Network, Google doesn’t tell us...
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What You Need to Know About Google’s BERT Update
Earlier this week, Google began to roll out an algorithm update so significant that Google themselves described as “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” "BERT is an advancement in the way...
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