Arcalea Blog

Welcome to the Arcalea Blog - Here we keep you up to date on industry questions, news and information relevant to your business! Here we will cover business and technical topics including Digital Marketing, SEO, Online Advertising, Content Marketing, Social, Inbound and more. Check in weekly for updates or you can connect with us in real-time on social!

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Arcalea - Seasonal vs. Evergreen Content

Evergreen vs. Seasonal Content

Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others…
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Arcalea - The Ideal Length of a Blog Post

The Ideal Length of a Blog Post

Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers…
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Arcalea - Why Businesses Still Need Blogs in 2019

Why Businesses Still Need Blogs In 2019

By now, you’ve likely heard countless explanations of why blogging will become useless in 2019. “Video is the future!” they say, or “No one has the time to read a…
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Arcalea - Year In Review Google

2018: Year In Review – Google

This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where…
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Arcalea - Facebook 2018 Year In Review

2018: Year In Review – Facebook

2018 was an important chapter in Facebook’s history, perhaps even its most important. Following the major Cambridge Analytica fiasco, public perception and use of the social network has plummeted. In…
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Arcalea - 2018 Year In Review Twitter

2018: Year in Review – Twitter

This is the third installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think…
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