Arcalea Blog
Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!
Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of the customer journey is indispensable to ascending from descriptive analytics, where teams are able to manually identify traditional metrics of the...
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Data Science Maturity Models (DSMMs): A Broad Consensus Composite
A broad consensus composite of Data Science Maturity Models (DSMM)
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An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use the tool, improving their marketing and marketing analysis efforts. For example, users of Google Analytics can make custom segments, such as custom...
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How to Exclude “Undesirable Websites” on the Google Display Network
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad targeting is based on categories such as demographics, interests, and location. But since there are many websites in the Google Display Network, Google doesn’t tell us...
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What You Need to Know About Google’s BERT Update
Earlier this week, Google began to roll out an algorithm update so significant that Google themselves described as “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” "BERT is an advancement in the way...
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Here’s What You Need to Know: Google’s June 2019 Core Update
Earlier this month, Google rolled out its June 2019 core update. The update is part of a series of frequent updates to the algorithm that Google releases each year. When did the update take place? Google’s Danny Sulivan announced the update on June 2 and it was...
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Search Data Science Shows the Modern Buyer’s Journey is Not Linear
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in marketing. But it’s also one of the most outdated models. Read below to learn why the modern buyer's journey is not linear. Originally, the model was created by...
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Google Marketing Live 2019: 6 Exciting New Ad Formats
The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and business owners. Last year Google announced marketing innovations such as Youtube Lead Ads, Responsive Search Ads, and Smart Campaigns while promoting their...
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Why Keywords, Alt-text and Meta Descriptions are Important
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need...
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