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Case Study: Healthcare Provider Increases Revenue by 81% with Galileo’s Data-Driven Marketing Optimization
A healthcare company lacked visibility into attribution. With Galileo, they increased effectiveness of Marketing 81%.
Case Study: Healthcare Provider Increases Revenue by 81% with Galileo’s Data-Driven Marketing Optimization
A healthcare company lacked visibility into attribution. With Galileo, they increased effectiveness of Marketing 81%.
Inside the Reality of Google’s “Free” Analytics
Why Independent Attribution Is Essential for Accurate Customer Insights Imagine a sunny afternoon, and you come across a lemonade stand. A cheerful kid offers you a cup of lemonade for free. Larry David might quip, “What’s the catch!? What kind of lemonade is free? I don’t want your free lemonade!”
Mastering Marketing Attribution
Overview of Attribution Modeling Understanding the impact of each marketing touchpoint on consumer behavior and sales outcomes is more crucial than ever. Attribution modeling stands as a pivotal methodology in this quest, providing marketers with the insights needed to determine how various channels contribute to their goals, be it generating
The Ultimate Guide to UTM Parameters
I. Introduction: Cracking the Code of Digital Marketing Success Picture this: Sarah, a digital marketing manager at a trendy e-commerce startup, was pulling her hair out. Her latest email campaign boasted impressive open rates, but sales were flatlining faster than a heart monitor at a mime convention. She was drowning
Case Study: Optimizing Marketing for National Healthcare Brand with Galileo
A growing national healthcare provider needed to scale a profitable business model, but had no insight into the efficacy of the nearly dozen individual marketing mix components. The Challenge A fast-growing national healthcare brand had successfully captured high-value customers, achieving an impressive Return on Ad Spend (ROAS) of approximately 13:1.
Case Study: Compass Connects Patients to Breakthrough Vaccine with Machine Learning
A global pharmaceutical brand developed a singular solution for an underserved patient community. However, low visibility and contextual awareness prevented new customer acquisition. The Challenge A leading pharmaceutical company developed a groundbreaking, targeted solution for an underserved patient population. Despite offering an innovative market solution, the brand’s organic visibility remained
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Mastering Marketing Attribution: Integrating Cutting-Edge Analytics
Introduction Overview of Attribution Modeling Understanding the impact of each marketing touchpoint on consumer behavior and sales outcomes is more crucial than ever. Attribution modeling
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Writers just starting a blog may think traffic miraculously arrives after publishing an article. The reality is that bloggers spend as much time (or more)
Arcalea Named to Fortune’s 2024 Most Innovative Companies
CHICAGO, April 2, 2024 /PRNewswire/ — Arcalea, the global leader in marketing analytics, has been recognized by Fortune as one of “America’s Most Innovative Companies” of 2024.
