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By Angela Chou
Email marketing is one of the most valuable tools your business can use to connect with their customers. By delivering content straight to your audiences’ inboxes, good email marketing allows…
By Team Arcalea
Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into its services, modern technology which involves artificial…
By Team Arcalea
A single search can speak volumes about a person. Metrics collected on search engines and websites, such as time spent and clicks on page, can reveal a surprising amount of…
By Team Arcalea
Staying On Top Of SEO Search Engine Optimization is a constantly evolving landscape. To save you the trouble of following each update and experiment, we created a simple and effective…
By Team Arcalea
Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a webpage or website’s visibility on a search…
At the beginning of this year, Facebook announced major changes to its news feed algorithms that will alter the future of the site’s experience for both users and brands. The…