Arcalea Blog

Welcome to the Arcalea Blog - Here we keep you up to date on industry questions, news and information relevant to your business! Here we will cover business and technical topics including Digital Marketing, SEO, Online Advertising, Content Marketing, Social, Inbound and more. Check in weekly for updates or you can connect with us in real-time on social!

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All Advanced SEO Techniques Business Intelligence SEO PPC Search Engine Marketing Content Marketing Business Advice

Using SEM Keyword Research To Inform Product Changes

This article is written by Jack Saville, an SEO Specialist at Bynder - a digital asset management software provider. The way people use technology is constantly evolving, and tech companies…
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Arcalea - 7 Tips To Improve Your Ad Copy Featured Image

7 Tips to Improve Your Ad Copy

Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad…
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Arcalea- An Intro to Google’s DoubleClick

An Intro to Google’s DoubleClick

There are various advertising platforms available from search to display, and programmatic to mobile. One challenge often faced is the ability to pull information, update budgets, and run advertising across…
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Arcalea - Local Marketing Automation Software Explained

Local Marketing Automation Software Explained

Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with…
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Arcalea - Relevance or Authority

Relevance or Authority: Which Link has More Weight?

Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via their search engine results pages or SERPs. Further, Links can either…
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Arcalea - Everything You Need to Know About Google IO

Everything You Need to Know About Google I/O 2017

The Google I/O keynote has gotten users and developers buzzing with excitement. After all, Google’s CEO, Sundar Pichai, has presented a comprehensive roadmap on Google’s future, with its improved processes…
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