Success is Now a Science

Marketing Consulting and Management. Proven by Data Science and Artificial Intelligence. Inc. 500 #1 in Chicago Two Years Straight. 


Strategic Assessment

Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.  

Quantitative Analysis

Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.  

Tactical Implementation

Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.


$5.7 Million in Value Created

In 2016, Novel Coworking was a David among Goliaths in the coworking space. Looking to expand presence to new U.S. markets.

521% Increase in Conversions

ConceiveAbilities’ growth had increased. But clutter and noise also grew. The brand needed to rebuild using data and the right resources.

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Company Description

Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat. 

Business meeting office

Brand Experience

Conceive Abilities
Forbes Agency Council
Novel Coworking
North Western University
Feeders Supply

Our Blog

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various online platforms,  such as search engines, social media, websites, and other channels. Digital advertising’s growth has been as exponential as its...

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The Marketing CRM

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical data to help define customer journeys, customer and lead segmentation, assists in designing successful campaigns, marketing elements, and workflows, predicts sales conversions, ROMI, and all-in-all, transforms the business by transforming the marketing and sales engine.

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Business Intelligence: Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of the customer journey is indispensable to ascending from descriptive analytics, where teams are able to manually identify traditional metrics of the...

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Data Science Maturity Models (DSMMs): A Broad Consensus Composite

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 or 7 levels by breaking out levels more discretely or including a level prior to data awareness. The “Consensus Composite” model presented here is congruent with the majority of these.A broad consensus composite of Data Science Maturity Models (DSMM)

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Arcalea is Inc. 500 #1 Marketing in Chicago, #149 Overall

Inc. Magazine recently revealed that Arcalea is No. 149 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing companies. Arcalea was also named Chicago's No.1 fastest-growing in the Advertising and Marketing industry and No.9...

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HubSpot vs. Salesforce

A customer relationship management (CRM) platform can influence every aspect of a business— from operational efficiency and transparency to customer insights and analytics that yield deeper customer insights. Companies of all sizes invest significant time and effort...

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