Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.
Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.
Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.
$5.7 Million in Value Created
In 2016, Novel Coworking was a David among Goliaths in the coworking space. Looking to expand presence to new U.S. markets.
521% Increase in Conversions
ConceiveAbilities’ growth had increased. But clutter and noise also grew. The brand needed to rebuild using data and the right resources.
Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat.
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...read more
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...read more
Inc. Magazine recently revealed that Arcalea is No. 149 on its annual Inc. 5000 list, the most prestigious...read more
Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...read more
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...read more
Inc. Magazine recently revealed that Arcalea is No. 354 on its annual Inc. 5000 list, the most prestigious...read more
Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...read more
A customer relationship management (CRM) platform can influence every aspect of a business— from operational...read more