Success is Now a Science

Combining strategic marketing frameworks and data science for transformative organizational change. 

OUR PROCESS

Strategic Assessment

Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.  

Quantitative Analysis

Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.  

Tactical Implementation

Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.

CASE STUDIES

$5.7 Million in Value Created

In 2016, Novel Coworking was a David among Goliaths in the coworking space. Looking to expand presence to new U.S. markets.

521% Increase in Conversions

ConceiveAbilities’ growth had increased. But clutter and noise also grew. The brand needed to rebuild using data and the right resources.

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Company Description

Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat. 

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Brand Experience

Discover
Conceive Abilities
Forbes Agency Council
Novel Coworking
North Western University
Beam
Sync
Inc.
Feeders Supply
GoDaddy
Dell
Carnegie

Our Blog

Google Marketing Live 2019: 6 Exciting New Ad Formats

The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and business owners. Last year Google announced marketing innovations such as Youtube Lead Ads, Responsive Search Ads, and Smart Campaigns while promoting their...

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Why Keywords, Alt-text and Meta Descriptions are Important

Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need...

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Which Social Media Channels are Best for Your Business?

It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social media strategy in place can bolster search rankings, drive more website traffic, and increase conversion rates. This direct line to customers and clients...

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Evergreen vs. Seasonal Content

Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have...

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