OUR PROCESS
Strategic Assessment
Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.
Quantitative Analysis
Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.
Tactical Implementation
Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.
CASE STUDIES
$5.7 Million in Value Created
In 2016, Novel Coworking was a David among Goliaths in the coworking space. Looking to expand presence to new U.S. markets.
521% Increase in Conversions
ConceiveAbilities’ growth had increased. But clutter and noise also grew. The brand needed to rebuild using data and the right resources.
Company Description
Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat.
Brand Experience
Our Blog
Google Marketing Live 2019: 6 Exciting New Ad Formats
The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and business owners. Last year Google announced marketing innovations such as Youtube Lead Ads, Responsive Search Ads, and Smart Campaigns while promoting their...
read moreWhy Keywords, Alt-text and Meta Descriptions are Important
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need...
read moreWhich Social Media Channels are Best for Your Business?
It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social media strategy in place can bolster search rankings, drive more website traffic, and increase conversion rates. This direct line to customers and clients...
read moreEvergreen vs. Seasonal Content
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have...
read moreThe Ideal Length of a Blog Post
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...
read moreWhy Businesses Still Need Blogs In 2019
By now, you’ve likely heard countless explanations of why blogging will become useless in 2019. “Video is the future!” they say, or “No one has the time to read a blog!” Both may be true: video is becoming increasingly important, and modern Internet users have limited...
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