Success is Now a Science

Marketing Consulting and Management. Proven by Data Science and Artificial Intelligence. Inc. 500 #1 in Chicago Two Years Straight.

OUR PROCESS

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Strategic Assessment

Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.

Step 1

Quantitative Analysis

Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.

Step 2

Tactical Implementation

Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.

Step 3

CASE STUDIES

$5.7 Million in Value Created

In 2016, Novel Coworking was a David among Goliaths in the coworking space. Looking to expand presence to new U.S. markets.

521% Increase in Conversions

ConceiveAbilities’ growth had increased. But clutter and noise also grew. The brand needed to rebuild using data and the right resources.

Company Description

Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat.

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Brand Experience

Our Blog

Managing the Digital Advertising Ecosystem to Create Value

Sep 1, 2020

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...

The Marketing CRM

Aug 26, 2020

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical ... read more

Business Intelligence:
Predictive Revenue Modeling

Aug 2, 2020

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Jul 25, 2020

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 ... read more

Arcalea is Inc. 500 #1 Marketing in Chicago, #149 Overall

Sep 10, 2019

Inc. Magazine recently revealed that Arcalea is No. 149 on its annual Inc. 5000 list, the most prestigious...

Arcalea Appears on the Inc. 5000 for the Second Year In a Row

Oct 16, 2020

Inc. Magazine recently revealed that Arcalea is No. 354 on its annual Inc. 5000 list, the most prestigious...

Marketing Strategic Planning

Oct 4, 2020

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...

HubSpot vs. Salesforce

Sep 16, 2020

A customer relationship management (CRM) platform can influence every aspect of a business— from operational...

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