Those pulling ahead aren't spending more. They know more.

Paid media management, revenue attribution, AI search, agentic operations. Arcalea has been building production ML systems in each since before it was called AI. Information is the advantage. Let's build yours.

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30 years experience  · 8 years production ML  · Fortune Most Innovative  · Google Premier Partner Top 3%  · Federal Court Qualified  · Chicago-based  · Nationally deployed

Measure

I can't prove what's working. The board is asking.

Galileo ties every paid dollar to closed revenue. Compass maps where your brand surfaces when buyers query AI. You stop presenting projections and start showing the data.

For CMOs · VPs of Marketing · Deans
Accelerate

We increased spend. The pipeline isn't following.

Paid media, SEO, AEO, and content run against revenue baselines, not impressions. We find what's stalling growth and execute against the gap, accountable to numbers you already care about.

For CEOs · CROs · Growth Leaders
Amplify

We can't grow the operation without growing the team.

Agentic systems and decision automation built for your specific workflows, not off-the-shelf tools. Output scales. Headcount doesn't have to.

For COOs · CFOs · Ops Leaders
Capabilities

Measure. Accelerate. Amplify.

Three lanes, one compounding system. Measure builds the intelligence layer that Accelerate runs on. Accelerate proves what moves revenue. Amplify scales what Accelerate has proven. Most clients start with one lane and expand when they see how they reinforce each other.

Measure

Marketing Intelligence

Three measurement surfaces most organizations only have one of. Galileo tracks where every marketing dollar goes and what it actually produces. Compass maps the competitive landscape across traditional search. The AEO Index tracks where your organization appears (or doesn't) when buyers ask ChatGPT, Perplexity, Gemini, and Google AI. Multi-touch attribution. AI search visibility. Real-time optimization.

For CMOs · VPs of Marketing · Deans
$250M+media optimized
4AI engines tracked per industry vertical
+36%average ROI increase
See the Full Intelligence Picture →
Accelerate

Advertising & Digital Experience

Paid media, SEO, AEO, and content strategy — executed on top of the intelligence Measure builds. Galileo tells us which channels close revenue before we allocate budget. Compass tells us where the search opportunity is before we write a word. Google Premier Partner, top 3% worldwide.

For CEOs · CROs · Growth Leaders
Top 3%Google Partner globally
111MSuper Bowl viewers (Toyota)
+35%lead gen (Northwestern Medill)
Explore Our Work →
Amplify

Operational Intelligence & Automation

We've replaced 580 hours of manual work per month for a single client, the equivalent of 3–4 full-time employees. We build the operational systems you can't buy off-the-shelf: custom process automation, AI-powered decision modeling, and intelligence pipelines engineered for your exact workflows. Most clients see measurable ROI within 90 days.

For COOs · CFOs · Ops Leaders
580 hrs/moautomated (3–4 FTEs)
$0marginal cost to scale
$500K+recovered in 4 weeks
Find Your Blind Spots →
H VERITAS
Harvard
Business
Publishing
Academic Case Study
Galileo is taught in business school curricula.

Harvard Business Publishing selected Arcalea's Galileo platform as the analytical foundation for a published case study series, now used at business schools to teach modern, data-driven marketing attribution.

View Case Study
Intelligence Platform

Built to measure what others miss.

Four proprietary tools. One unified architecture. Galileo, Compass, the AEO Index, and QMA aren't add-ons. They're the foundation every Arcalea engagement runs on.

Revenue Attribution
Galileo™

Multi-touch attribution that connects every channel, touchpoint, and campaign to actual revenue. Not last-click. Not assisted. The real model.

Fortune
Most Innovative 2024 · Harvard Business Publishing case study · Court-qualified expert system
Explore Galileo
Search Intelligence
Compass™

ML-based competitive intelligence that maps the full search landscape: keyword economics, share of voice, and opportunity gaps, before your competition finds them. 

$1.4B+
Industry media value assessed across verticals
Explore Compass
Search Intelligence
AEO Index™

Industry-level benchmarking across ChatGPT, Perplexity, Gemini, Google AI, and Copilot. Know exactly where your brand appears, and where it doesn't, when buyers ask AI. 

5 engines
Tracked per vertical across 50+ AI prompts per run
Explore AEO Index
Market Sizing
QMA™

Quantitative Market Assessment replaces analyst guesswork with ML-powered sizing. Understand addressable demand, prioritize segments, and build strategy on data, not assumptions. 

ML-powered
Market sizing, opportunity scoring & segment prioritization
Explore QMA
All four platforms are live in production and available to Arcalea clients. Request a platform demo How the model works
Revenue Attribution · Live

This is what clarity looks like.

Most marketing reports tell you what happened. Galileo tells you what caused it. Revenue attributed by channel. ROAS verified against first-party CRM data. Budget pacing tracked in real time. Every number traceable. No borrowed truth from platform self-reports.

$2.24M Revenue Attributed
4.31x Blended ROAS
68% Marketing Contribution
Explore Galileo
Live · Galileo Executive Overview
Galileo Attribution Dashboard showing revenue attribution, ROAS, and budget pacing across channels
Proven Results

What the numbers look like when intelligence replaces guesswork.

National Distributor · Amplify
$500K+
Recovered in 4 weeks

Identified 1,200 underperforming geographic areas using predictive modeling. Reallocated resources based on AI-driven territorial analysis, not territory manager instinct.

ConceiveAbilities · Measure
521%
Increase in qualified goals

Rebuilt the entire digital acquisition strategy around Galileo attribution data. Shifted budget from high-volume, low-quality channels to ones that actually converted. 

Enterprise Client · Amplify
580 hrs/mo
Manual work replaced (3–4 FTEs)

Designed agentic AI workflows that replaced repetitive analysis, reporting, and data entry. Humans stay in the loop for decisions. Machines handle everything else. 

GSK · Accelerate
278%
Addressable market increase

Used Compass search intelligence to discover three entirely new market segments the brand didn't know existed. Transformed the competitive strategy. 

Brand Experience Across Industries

From global brands to industry disruptors, harnessing data to outpace competition. 

Higher Education

  • Northwestern
  • Notre Dame
  • University of Chicago
  • Penn State
  • Miami of Ohio
  • City Colleges of Chicago

Enterprise & Mfg

  • Whirlpool
  • Toyota
  • FLIR
  • Carnegie
  • Gordon
  • Snap-on Tools

Consumer & CPG

  • McDonald's
  • Unilever
  • Hershey's
  • GSK
  • Beam/Suntory
  • AmazingCosmetics

Healthcare & NFP

  • ConceiveAbilities
  • Med Staff On-Call
  • Advance Medical Equip.
  • Alzheimer's Association
  • Feeding America
  • Cystic Fibrosis Foundation

Media & Entertainment

  • Cirque du Soleil
  • Ford Models
  • Novel Coworking
  • Michael Jordan Motorsports
  • Milwaukee Brewers
  • Chicago Bears
Platform & Technology Partners
Google Premier Partner 2026 Meta Business Partner Salesforce HubSpot Partner SugarCRM Epicor Eclipse Slate Tealium
Point of View

The search engine has changed.
Most marketing teams haven't caught up.

AI has fundamentally restructured how buyers find, evaluate, and choose vendors. The firms that understand the new architecture of authority, and build for it, will own the next decade of demand. We've been studying this shift since before the tools existed, and we built the measurement infrastructure to prove exactly where it's happening, industry by industry.

Explore the AEO Industry Index →
30 yrs
Anticipating where industries are headed
8 yrs
Production ML before it was a trend
$1.4B+
Industry value assessed via Compass
500M+
Data points analyzed annually
Why Arcalea

We have a pattern of seeing where industries are headed, then building the system that gets there first.

In the early 2000s, our founder was building digital infrastructure before the industry had a name for it. In 2015, after selling a traditional agency, Arcalea was founded with a single conviction: treat data science as a core competency, not a vendor relationship. We built Galileo not because AI was trending, but because marketing had a measurement problem no one was solving honestly. Fortune Most Innovative 2024. Inc. 500 #1 in Chicago. The pattern holds.

2015
Arcalea Founded
Built on a decade of digital infrastructure experience. Founded with one conviction: treat data science as a core competency, not a vendor relationship.
2018
Compass Launches
"Moneyball for SEO." The first platform to apply machine learning to organic search factor decomposition. $1.4B+ in media value assessed.
2021
Galileo Launches
Multi-touch revenue attribution built for complex B2B and enterprise accounts. CRM-integrated, ML-driven, and later qualified as expert-grade analysis in federal court.
2024
Fortune Most Innovative
Galileo recognized by Fortune. Inc. 500 #1 in Chicago. The pattern holds: build early, build right, get recognized later.
2025
AEO Index Launches
Proprietary AI search visibility measurement across ChatGPT, Perplexity, Gemini, Google AI, and Copilot. The same thesis, the newest surface.
2026
Agentic Integration
AI agents that research, decide, and execute across marketing and business operations. The next layer of what data-driven actually means.

Access to frontier AI is now table stakes. The agentic systems we've built around it aren't. 

The Team

Meet Team Delta.

Team Delta isn't a department. It's the reason Arcalea exists. PhDs in data science. Machine learning engineers with eight years of production AI experience. MBAs who translate models into business decisions. They built Galileo. They built Compass. They power every client engagement.

8 yrs
Production ML in market before "AI" was a boardroom talking point
2
Proprietary AI platforms built from scratch: Galileo & Compass
580 hrs
Manual work automated per month for a single client engagement
PhD Data Science Machine Learning Engineering MBA Strategy Attribution Modeling Process Automation Predictive Analytics NLP / LLM

"Our methodology has been qualified in federal court. When the standard is 'beyond reasonable doubt,' our analysis holds up under cross-examination."

Expert Witness, SEO & Search Intelligence · Federal Court Qualified
What Leaders Say

What C-suite leaders say about working with us.

"It takes all of two minutes to understand Arcalea's differentiated value. Demonstrating where we have wasted marketing spend, finally showed us exactly where to spend to drive growth."
Jay Dixon
Jay Dixon
Owner, Ads Intelligence
"Finding a trusted partner is difficult in any space, with digital even more so. Arcalea's experience was completely different: and has ultimately been a game-changer for us."
Bill Bennett
Bill Bennett
CEO, Novel Coworking
"Arcalea significantly changed how we approached strategy. They see the data landscape in ways we could not before."
Mike Kent
Mike KentMike Kent
CEO, Med Staff On-Call
"Arcalea was excellent. They did everything exactly on budget and hit all the milestones, even providing extra without charge."
Will Brennan
Will Brennan
CIO, FLIR
How We Work
1

Discover

We identify the decisions that matter most, and the blind spots around them.

2

Engineer

Our data science team engineers a custom intelligence system, built for your problem, not retrofitted from a template.

3

Automate

We automate what shouldn't require human judgment, and keep you in the loop for what does.

The intelligence your organization has been missing is closer than you think.

Whether you need to measure, accelerate, or amplify, the first step is the same. 

Start a Conversation See a Demo
Thought Leadership

Insights from the edge of what's next.

AI

Why Your PR Budget Is Being Wasted on the Wrong Sources

Most PR programs are built around the wrong success metric. Coverage volume, domain authority, and general brand recognition don't tell you whether the sources you're landing in are the ones AI actually reaches for when someone in your category asks a buying question. They aren't. The source sets AI trusts are topic-specific, tier-driven, and largely invisible to strategies designed for a different search environment. This post explains what the research shows and how to realign your earned media investment around the sources that actually move AI citation rates.

Kathryn Kleist · 20 min read
Read →
AI

Cited or Buried: The Two Organic Realities in Google's AI Search Era

The 61% drop in organic CTR from AI Overviews is real, but it's only half the story. Brands earning citations in those summaries are seeing higher click-through rates than before AI Overviews existed. The divide between cited and uncited brands has calcified, and which side you're on comes down to whether Google's AI systems can find, parse, and trust what you've published.

Kathryn Kleist · 14 min read
Read →
Strategy

The 5 Cs Framework: A Strategic Guide for Business Leaders

The 5 Cs, Company, Collaborators, Customers, Competition, and Context, give leadership teams a complete picture of the forces shaping their competitive position. Understanding all five, and the relationships between them, is the prerequisite for any durable strategy.

Michael Stratta · 15 min read
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Business Intelligence

Business Intelligence and Predictive Revenue Modeling: The Arcalea Revenue Clarity Framework

Predictive revenue modeling connects advertising spend to projected revenue by tracing conversion paths from initial investment through customer lifetime value. Arcalea's Revenue Clarity Model structures this process into three implementation layers that any organization can deploy against existing marketing and financial data.

Chris Larkin · 13 min read
Read →
SEO

The Architecture of Authority in 2026: How SEO, AEO, and GEO Win

The internet has shifted from retrieval to reasoning. Search engines are no longer librarians surfacing ranked links: they are analysts synthesizing answers. Unoptimized brands are not demoted in AI-generated results. They are excluded entirely.

Kathryn Kleist · 11 min read
Read →
AI Search

The Transaction Layer: Optimizing Paid & Organic for AI Shopping

The internet is shifting from search-based retrieval to agent-based reasoning. Brands must build a transaction layer, both paid media strategy and organic data architecture, to enable AI agents to verify and recommend them before traditional websites are ever visited.

Beatriz Lopez Garcia · 9 min read
Read →
View all insights →
Common Questions

Questions about Arcalea

What does Arcalea do?

Arcalea is a data and AI consultancy that ties marketing execution to revenue. We build attribution infrastructure using our Galileo platform, run paid media and SEO against revenue baselines, track brand visibility in AI search using Compass, and engineer agentic systems that scale operations without adding headcount. 

Who do you work with?

We work with mid-market and enterprise organizations, primarily CMOs, CEOs, COOs, and CDOs who need accountability between marketing spend and business outcomes. Our client base spans higher education, healthcare, financial services, professional services, and consumer brands. 

How is Arcalea different from a traditional agency?

Traditional agencies optimize for channel metrics. Arcalea operates at the intersection of data science, AI infrastructure, and marketing strategy. We measure success by revenue impact, not impressions. Our Team Delta model embeds senior specialists directly into your operation rather than managing work at arm's length. 

What is the Galileo platform?

Galileo is Arcalea's proprietary attribution and marketing intelligence platform. It connects every paid channel to closed revenue, unifying cross-channel data into a single source of truth. It is the measurement foundation for all Arcalea engagements. 

How do I know if Arcalea is the right fit?

If your organization is spending on marketing without clear visibility into what is driving revenue, or if you need AI-powered systems built for your specific workflows, Arcalea is worth a conversation. Most engagements start with a discovery call and a Quantitative Market Assessment to establish a data baseline before any work begins. 

Where is Arcalea located?

Arcalea is headquartered in Chicago, Illinois and deploys nationally. We have served clients across North America, Europe, and Asia.