OUR PROCESS
Strategic Assessment
Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.
Quantitative Analysis
Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.
Tactical Implementation
Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.
CASE STUDIES
$5.7 Million in Value Created
In 2016, Novel Coworking was a David among Goliaths in the coworking space. Looking to expand presence to new U.S. markets.
521% Increase in Conversions
ConceiveAbilities’ growth had increased. But clutter and noise also grew. The brand needed to rebuild using data and the right resources.
Company Description
Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat.
Brand Experience
Our Blog
How to Exclude “Undesirable Websites” on the Google Display Network
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad targeting is based on categories such as demographics, interests, and location. But since there are many websites in the Google Display Network, Google doesn’t tell us...
read moreWhat You Need to Know About Google’s BERT Update
Earlier this week, Google began to roll out an algorithm update so significant that Google themselves described as “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” "BERT is an advancement in the way...
read moreAn Underrated Feature in Google Analytics Can Help Save You Money (and Drive Conversions)
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use the tool, improving their marketing and marketing analysis efforts. For example, users of Google Analytics can make custom segments, such as custom...
read moreHere’s What You Need to Know: Google’s June 2019 Core Update
Earlier this month, Google rolled out its June 2019 core update. The update is part of a series of frequent updates to the algorithm that Google releases each year. When did the update take place? Google’s Danny Sulivan announced the update on June 2 and it was...
read moreSearch Data Science Shows the Modern Buyer’s Journey is Not Linear
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in marketing. But it’s also one of the most outdated models. Read below to learn why the modern buyer's journey is not linear. Originally, the model was created by...
read moreGoogle Marketing Live 2019: 6 Exciting New Ad Formats
The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and business owners. Last year Google announced marketing innovations such as Youtube Lead Ads, Responsive Search Ads, and Smart Campaigns while promoting their...
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