OUR PROCESS
Strategic Assessment
Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.
Quantitative Analysis
Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.
Tactical Implementation
Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.
CASE STUDIES
$5.7 Million in Value Created
In 2016, Novel Coworking was a David among Goliaths in the coworking space. Looking to expand presence to new U.S. markets.
521% Increase in Conversions
ConceiveAbilities’ growth had increased. But clutter and noise also grew. The brand needed to rebuild using data and the right resources.
Company Description
Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat.
Brand Experience
Our Blog
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
read moreThe Marketing CRM
Business Intelligence:
Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
read moreData Science Maturity Models (DSMMs): A Broad Consensus Composite
Arcalea is Inc. 500 #1 Marketing in Chicago, #149 Overall
Inc. Magazine recently revealed that Arcalea is No. 149 on its annual Inc. 5000 list, the most prestigious...
read moreBuilding Superior Organic Search Results
Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...
read moreQuantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...
read moreArcalea Appears on the Inc. 5000 for the Second Year In a Row
Inc. Magazine recently revealed that Arcalea is No. 354 on its annual Inc. 5000 list, the most prestigious...
read moreMarketing Strategic Planning
Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...
read moreHubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from operational...
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