OUR PROCESS
Strategic Assessment
Focus is critical to operating efficiency. Arcalea begins by understanding the brand positioning: the foundation for strategic market assessment. Next, each facet is measured.
Quantitative Analysis
Arcalea’s proprietary “fingerprinting” methodology provides the quantitative foundation for an accurate, statistical analysis of any brand against the competitive set.
Tactical Implementation
Implementation includes recommendations and timing against available initiatives. Arcalea manages and measures ongoing to provide continuous feedback to the system.
CASE STUDIES
Real Estate/Office Space
Predictive analytics and custom attribution modeling creates over $15M in lifetime value.
Healthcare
Industry analytics increases addressable market ten-fold to propel family planning provider to market leadership.
Company Description
Arcalea combines contemporary practice areas of quantitative analytics, information security methodologies, and market assessment, creating an entirely new field of study. Our goal is to solve leadership challenges creating the right attribution-based systems. Then experiment, learn, improve, and repeat.
Brand Experience
Our Blog
Google Analytics 4
Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental reinvention of the...
read moreCalculating Lifetime Value (LTV)
In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles in general...
read moreStrategic Marketing Automation
How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...
read moreShare of Voice as a Strategic Accelerator
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...
read moreMachine Learning in Organic Search
Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market...
read morePay-Per-Click Advertising (PPC)
An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online...
read moreUnderstanding Google’s RankBrain
Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...
read moreReturn on Marketing Investment (ROMI)
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
read moreBuilding Superior Organic Search Results
Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...
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