by Team Arcalea | Aug 16, 2018 | Online Marketing, Social Media Marketing
Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter, and Google and other digital advertising brokers have received criticism for their mishandling of false news, personal information, and divisive targeted...
by Team Arcalea | Dec 29, 2017 | Brand Development, Business Advice
Our Best Posts from 2017 Before 2017 ends, we thought it would be insightful to look back on some of the content from the year and analyze which posts performed best, and which ones helped our users out the most. There were over 40 new posts in the past year, with one...
by Team Arcalea | Sep 4, 2017 | PPC, SEO, Social Media Marketing
Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms on the internet. In fact, Facebook is expected to pull in $16.33 billion dollars in Digital Display Ad revenue this year....
by Team Arcalea | Jul 1, 2017 | Social Media Marketing
The Facebook Era With over 2 billion monthly users, Facebook has revolutionized social media and how people interact. Over the years, Facebook has already diversified its business to become an excellent brand marketing platform. In many ways, it can actively engage...
by Team Arcalea | Apr 20, 2017 | Social Media Marketing
Facebook is no longer just a social media platform, but an e-commerce platform too. With the addition of a Shop section and more live streaming partnerships, Facebook is clearly positioning itself to be a channel for increasing your ROI. So how can you turn Facebook...
