ANALYZE

Analytics / Business Intelligence

Analytics has long driven intelligent business decisions by transforming data into relevant operational information. Today, advanced analytics and mature data architecture creates real-time competitive advantages from complex data sets, optimizing business performance through tactical, strategic, and predictive insights. Arcalea enables organizations collect, combine and translate data into applicable insights, permitting knowledge to drive decisions and improved business outcomes.

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Business Intelligence:
Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...

Understanding Google’s RankBrain

Analytics / Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Content Marketing

Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...

Marketing Strategic Planning

Analytics / Business Intelligence, Business Intelligence, Marketing Automation, Marketing Strategic Planning - Featured, Migration Planning Assessment, Online Marketing, Organic Search/SEO

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...

The Marketing CRM

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration - Featured, Inbound Marketing, Marketing Automation, Migration Planning Assessment

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical ... read more

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Analytics / Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Inbound Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 ... read more

Machine Learning in Marketing

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning - Featured, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Quantitative Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...

Migration Planning Assessment

Advanced SEO Techniques, Advertising Management, Analytics / Business Intelligence, Business Intelligence, Content Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment - Featured, Quantitative Marketing

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Marketing Automation - Featured, Marketing Strategic Planning, Online Marketing, Organic Search/SEO, Quantitative Marketing

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

10 Essential Online Tools to Increase Your Team’s Productivity

Analytics / Business Intelligence, Business Advice, Content Marketing

Sometimes it seems that no matter how much work you do, you still have so much left to finish. Productivity isn’t...

How Data Can Inform Your Marketing Strategy

Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, Inbound Marketing, Marketing Strategic Planning, SEO

For a long time, people have had the misconception that data and creativity are opposites - that data, with all...