Enter your average Investment/month across all marketing channels, then add the total number of Revenue Conversions/month, and average Revenue per conversion to calculate your average ROMI.

Use Media Spend only in Step 1, and Galileo will calculate your ROAS.

Both will also add an average increase in revenue efficiency when using Galileo.

Hint: Average ROAS scores depend on many factors, including industry, tactics, relative spend, and competition. However a ROAS between 3-6 is considered an average target.

ROMI is Return on Marketing Investment and ROAS is Return on Advertising Spend. Depending on whether you enter your Media Spend in step 1 or you enter your entire marketing spend, the "Return on" number will be either a ROMI or ROAS.

Returns on Galileo depend on industry and investment, as well as other factors. However typically businesses can expect between 30-150% increase in marketing efficiency across all channels through better budget allocation and focus on effective strategies while reducing waste​​.

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