Compass Horizontal

Eliminate SEO Uncertainty, Drive Performance

DECONSTRUCT GOOGLE’S BLACK BOX
Compass Market 5

Compass is an AI-powered SEO platform that evaluates millions of industry-specific data points to provide detailed insights into search ranking factors, competitive performance, and market trends.

Most SEO strategies rely on published ranking factors or general keyword data from third-party tools, leading to wasted effort and missed opportunities. Compass changes that. Using AI-driven, primary analysis, it uncovers the real signals that drive search visibility specific to your industry—giving you the why and how behind rankings, not just the what.

Whether you're an agency optimizing for clients or a brand competing for market share, Compass turns search data into a strategic advantage. No more guesswork—just clear, actionable insights that drive sustainable organic growth.

RELEVANT
Millions of data elements are captured and transformed from current industry-relevant search queries, SERPs, and target URLs.
AI-DRIVEN
Selected models are trained to best predict page-one presence, layered with hyper-parameters and applied to the data.
VISUALIZED
Visualizations demonstrate relationships of predictor variables and generate a ranked list of factors and specific recommendations.

Compass Fuels Agility across Strategy, Execution, and Analytics

Eliminate SEO Uncertainty Eliminate SEO Uncertainty
Don’t depend on generic “top 200” ranking factors. Instead, deploy just those that move the needle.
Accelerate Content Marketing Accelerate Content Marketing
Keyword Clusters provide specific topics, keywords, and off-page recommendations to drive acquisition.
Small Investment for Big Return Small Investment for Big Return
For less than the cost of an SEO resource, drive an average return of $3M+.
Instantaneous Analytics Deployment
Launch-ready data with integrated future-proofing—Compass makes it easy to eliminate inefficiencies in martech stacks and siloed data systems.
Enhanced Decision-Making Enhanced Decision-Making
Empowers marketers with clear, data-driven recommendations to refine campaigns​​.
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How It Works

1

FOCUSED

Identifies key search trends.

Prioritizes high-impact opportunities.

Provides clear, AI-driven insights.

2

RELEVANT

Tailored to each industry.

Identifies SOV based on segment.

Delivers competitor benchmarking.

3

ACTIONABLE

Integrates with Galileo tracking.

Turns insights into strategy and tactics.

Presents clear next steps by priorty.

 

Eliminate the Guesswork

QUANTIFIED BRAND-RELEVANT RECOMMENDATIONS

Data Science Done for You

Built on years of data science research and development, we do the hard part so you can easily deploy the right strategies and tactics.

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Increase 100%+ in Organic Traffic

Calculate the expected value of perfect information (EVPI) in your marketing planning. Stop guessing on SEO factors and focus only resources proven to drive revenue from 30-300%.

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Get Prescriptive Topic Recommendations

A.I.-driven keyword cluster analysis identifies the topics that drive ranking and traffic. Use prescriptive on- and off-page parameters for unmatched competitive advantage.

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Compass by the Numbers

$1.4B+

TOTAL INDUSTRY VALUE ASSESSED

250M+

DATA POINTS EVALUATED

+41%

ROI IMPROVEMENT FROM INSIGHT-DRIVEN OPTIMIZATION

Who is Compass For?

Who Uses Compass?

  • CMOs demanding clarity and accuracy for their SEO strategy.
  • Ad agencies needing a comprehensive SEO strategy aligned with each brand’s idiosyncratic digital footprint.
  • Marketing practitioners seeking evidence-based SEO that performs for the brand.
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Real Stories. Real Outcomes.

Elevating Performance with Compass

Arcalea partnered with GSK to implement Compass, enabling systematic industry analysis. Compass provided data-driven insights, identifying high-performing themes across paid and organic channels. This empowered the client to refine audience targeting and enhance creative effectiveness, even amidst industry-wide data limitations. Today, Compass is central to marketing strategy, driving customer acquisition and measurable growth.

  • 50M+ DATA POINTS EVALUATED
  • 278% INCREASED ADDRESSABLE MARKET
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"Compass is a digital marketer's dream!”
CMO
STAFFING AGENCY

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