Compass is Arcalea's search intelligence platform. It applies machine learning to analyze 20+ ranking factors specific to your industry, maps your total addressable search market, converts every keyword position to an economic dollar value, and identifies which competitive keywords you should prioritize. Unlike generic SEO tools, Compass is trained on your specific market, not universal SEO rules.
Compass | Search Intelligence
Your search portfolio has a dollar value. Compass is the only platform that measures it.
ML-based market analysis that maps total addressable search demand, quantifies the economic value of every keyword you rank for, and identifies the specific ranking factors that drive results in your industry. Not anyone else's.
$1.4B
In search portfolio value assessed across clients
20+
Ranking factors analyzed per market
ML
Trained on your industry, not generic SEO assumptions
100%
First-party crawl data: no sampling, no estimates
The Search Problem
SEO tools measure traffic.
Compass measures value.
SEMrush, Ahrefs, and Moz estimate traffic based on generic SEO rules. None of them answer the question that matters: what is this keyword worth in revenue terms for my specific business?
The generic approach
Rankings without revenue context
✕
Rankings and traffic estimates only
✕
Industry-agnostic recommendations
✕
Sampling and estimation
✕
Competitor rankings only
What's missing
The economic layer
✕
Dollar value of each position
✕
ML trained on your specific market
✕
What actually drives rankings here
✕
Your share of total available demand
Compass
Every keyword converted to revenue terms
✓
Every keyword converted to revenue terms
✓
20+ factors analyzed in your market specifically
✓
Continuous crawl, no sampling
✓
Total addressable market mapped before any recommendation
The Approach
Search market analysis.
Ranking factor science.
Economic valuation.
1
Map the total market
Search volume across every keyword in your addressable universe, filtered by purchase intent and competitor presence. Understand the full landscape before setting strategy.
2
Analyze ranking factors
ML identifies the 20+ variables that actually drive positions in your specific category. Domain rating matters differently in different markets. Compass finds the formula for yours.
3
Quantify economic value
Every keyword translated to dollar terms using conversion rate and revenue data. A ranking is only worth analyzing if you understand what it generates in pipeline.
4
Identify the gaps
Where competitors dominate and where the capture opportunity is highest. Which keywords would move the needle most if you could own them.
Intelligence Outputs
Six ways to understand
your search market.
Each output is designed for a specific decision: understanding market size, identifying your opportunity, analyzing competitors, or clarifying the technical factors that influence your rankings.
Dashboard 01
Market Size Analysis
Total addressable search demand across keywords in your category. Volume, CPC, monthly searches, and purchase intent signaling for every keyword.
Dashboard 02
Competitor Market Share
Who owns which keywords. Market share by position across your competitive set. Identify white space where you can gain share.
Dashboard 03
Economic Keyword Valuation
Every keyword priced in revenue terms. Conversion rate times average transaction value equals the economic value of each ranking position.
Dashboard 04
ML Ranking Factor Report
The 20+ factors driving rankings in your market. How domain rating, page speed, backlink profile, and word count correlate with position specifically in your industry.
Dashboard 05
Topic Cluster Map
Keywords organized by product, brand, and intent. Semantic keyword clouds showing which topics you own and which represent opportunity gaps.
Dashboard 06
Domain & Authority Landscape
Referring domains, backlink profiles, external authority analysis. Technical SEO benchmarking against your competitive set at scale.
The ML Difference
Every market has a different success formula. Compass finds yours.
Generic SEO tools apply the same ranking factors to every industry. Compass trains machine learning on the competitive dynamics of your specific market. Here are the factors we analyze, weighted by relevance to your industry:
1
Traditional analytics approach
Pulls data from GA4, Meta, and Google Ads after the fact
2
Referring Domains & Backlink Profile
Quality and relevance of inbound links, not just quantity.
3
Page Size & Word Count
Content depth relative to competitive benchmarks in your space.
4
Server Response Time & Technical Performance
Core Web Vitals and infrastructure speed benchmarked against competitors.
5
Link Ratio & Internal Architecture
How links are distributed and how topics are internally connected.
6
First Contentful Paint & FCP Time
Page rendering speed, weighted by mobile vs. desktop experience.
7
Header Tag Structure & Semantic HTML
How pages are structured and how topics are signaled semantically.
8
External Authority & Citation Flow
How authority flows through your site and from external sources.
9
Plus 12 industry-specific variables
Additional factors tailored to your vertical, based on competitive pattern analysis.
Use Cases
Galileo answers the question
each stakeholder is actually asking.
CMO / Director
"What is our search portfolio actually worth?"
Compass quantifies the economic value of your current rankings and the market opportunity. Stop managing traffic metrics. Start managing revenue metrics.
SEO Lead
"Which ranking factors matter most in our market?"
The ML report identifies the 20+ factors actually driving rankings in your space. Stop following generic SEO rules. Start optimizing for what works in your industry.
Content Strategist
"Which topics should we own?"
Topic cluster mapping shows you where you have strength and where you have gaps. Build a content roadmap based on market opportunity and economic value, not vanity metrics.
CFO / Finance
"What is the ROI case for SEO investment?"
Compass translates search rankings into financial value. Integrated with Galileo attribution, you can now tie organic traffic to closed revenue and calculate true marketing ROI.
Deployment
Assessment and
ongoing intelligence.
Compass can be deployed either as a one-time deep analysis or as a continuous intelligence service with quarterly updates and competitive monitoring.
Analysis
Compass Assessment
A one-time deep analysis of your keyword portfolio, competitive landscape, and ranking factor performance. Delivered as a comprehensive report with actionable recommendations and visualizations.
- Full website and competitor crawl
- Market size and TAM analysis
- Economic valuation of all keywords
- ML ranking factor report
- Topic cluster analysis and gap identification
- 4-6 week turnaround
Ongoing
Ongoing Compass Intelligence
Continuous tracking of your rankings, market share, competitor movement, and opportunity gaps. Quarterly updates and strategy briefings integrated directly with Galileo attribution.
- Quarterly dashboard updates and reports
- Ongoing competitive monitoring
- Monthly briefing calls with your team
- Integration with Galileo for revenue mapping
- Custom alert thresholds for market shifts
- Used by 10+ mid-market and enterprise clients
The Full Picture
See how Compass fits into the complete
See how Compass fits into the complete
intelligence model.
Compass maps the organic opportunity. QMA establishes the full competitive context before it runs. The AEO Index tracks ongoing AI visibility. Galileo closes the loop by connecting every organic investment to closed revenue. Explore the complete intelligence platform.
See what your search portfolio is worth.
Request a Compass demo and bring your domain. We will analyze your keyword universe, map your total addressable market, and show you the economic value of your current rankings.
Related Reading
Explore search intelligence methodology, then see how Galileo attribution and other Arcalea systems measure together.
SEO / AEO
The Architecture of Authority
How search engines evaluate topical authority and how to build an authority strategy that works across organic and AI search.
Read article →Analytics
Share of Voice in Organic Search
How to measure whether you are winning share from competitors and quantify the revenue impact of share gains.
Read article →SEO
Keywords, Alt Text, and Meta Descriptions in AI Search
How traditional SEO signals are evolving in the age of answer engines and what to optimize for now.
Read article →Platform
Galileo Attribution Intelligence
Multi-touch attribution. First-party CRM data. Five models. Seven dashboards. Close the search-to-revenue attribution loop.
Explore →Platform
AEO Index
AI search visibility. Track whether ChatGPT, Perplexity, and Google AI cite your brand in answer engine results.
Explore →Platform
QMA
Quantitative market assessment. Validate opportunity size across 20 competitive dimensions before committing budget.
Explore →Common Questions
Questions about Compass
What is Compass?
How is Compass different from SEMrush, Ahrefs, or Moz?
SEMrush, Ahrefs, and Moz apply generic SEO ranking factors to every industry. Compass is different: it uses machine learning to identify which of 20+ factors actually drive rankings in your specific market. Those factors are then used to quantify the economic value of every keyword you rank for, not just the traffic estimate. Finally, Compass integrates with Galileo to close the attribution loop between search value and revenue.
What does economic value of search mean and how is it calculated?
Economic value translates keyword rankings into dollar terms. Compass takes your actual conversion rate, average transaction value, and traffic potential for each keyword and multiplies them together to calculate what that ranking is worth in revenue. A ranking worth 100 clicks at 5% conversion rate and 50K average order value generates 250K in potential revenue. That is the economic value of that keyword position.
What ranking factors does Compass analyze?
Compass analyzes 20+ factors including domain rating, referring domains, backlink profile, server response time, page size, word count, link ratio, file length, FCP time, header count, external authority, and more. The specific factors and their weights are determined by ML training on your industry, not generic rules. Different industries have different success formulas, and Compass finds yours.
How does Compass integrate with Galileo?
Compass identifies which search keywords have the highest economic value for your business. Galileo then measures how much revenue actually came from organic traffic to those keywords. Together, they close the attribution loop: Compass shows you what search is worth, Galileo shows you what search actually delivered, and you can optimize with confidence.
What does a Compass engagement look like and how long does it take?
A Compass Assessment is a one-time analysis: we crawl your website and competitors, train our ML models on your industry, and deliver a comprehensive report within 4-6 weeks showing your market size, keyword valuations, and ranking factor analysis. Ongoing Compass Intelligence provides quarterly updates with continuous tracking of your rankings, market share, and competitive gaps. Both can be customized to your timeline and scope.