The American Disabilities Act of 1990 Originally passed in 1990, the American Disabilities Act (ADA) was the America’s first comprehensive civil rights law that protected those with disabilities, prohibiting “discrimination in employment, public services, public accommodations, and telecommunications.” Since then, websites all over the Internet have been taking steps to comply with the act. The Act says […]
What is an Infographic?
What is an Infographic? An infographic is a clear, colorful, and well-organized image which conveys information to the viewer in an engaging manner. It is usually used for one of two purposes: to break down a process into simple and easy-to-follow steps, or to clearly illustrate a concept in terms that are relatable and easy to understand. […]
How To Do App Store SEO The Right Way
Most people think that SEO only applies to Google web searches. But what if a business’s goal was not to drive website visits, but app downloads? App Store SEO centers around getting apps to rank higher for particular keywords. For example, a food delivery may want to rank higher for words like “healthy” or “vegetarian” […]
How to Exclude “Undesirable Websites” on the Google Display Network
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad targeting is based on categories such as demographics, interests, and location. But since there are many websites in the Google Display Network, Google doesn’t tell us which websites it plans on advertising, instead opting to choose for us. Due […]
How to Share Files on Google Drive (With Your Team or Your Clients)
Google Drive: File Storage and Sharing Made Easy Businesses use Google Drive to draft new blog posts, take meeting notes, share information with clients and more. A majority of our clients also prefer Drive to other file storage systems. Google Drive is fast, simple, and secure. If you’re not already using Drive, here are a […]
How to Use Competitors’ Data to Enhance Your SEO Strategy
Understanding your competitive landscape is one of the best ways to gauge how well you’re doing within your niche or industry. Below are some criteria to follow in order to better enhance your company’s own SEO. Site Structure A lot of your SEO strategy’s success relies on having a solid information architecture on your website. […]
How to Use Video in Your SEO Strategy
SEO experts and marketers always talk about writing blogs or using relevant keywords, but what about SEO for another medium? More specifically, what about video SEO? For all the discussion on finding the best image or writing the best copy, videos are often considered an afterthought. But the importance of video SEO can’t be overstated. […]
HubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from operational efficiency and transparency to customer insights and analytics that yield deeper customer insights. Companies of all sizes invest significant time and effort in finding the the ideal CRM. Although there are many different types of CRMs, with new CRMs being added […]
The Importance of Blog Posts
What are blog posts? Originally, people thought of blogs as a sort of online, public diary. Nowadays, blogs are an essential component of any small business’ marketing strategy. At the most basic level, blog posts represent a value that your company can provide your current or potential customers. This includes: News updates Guides or […]
The Importance of Optimizing Your YouTube Content
YouTube is the second largest search engine after Google, receiving traffic from almost one billion users a day. In fact, the website generates more traffic than Bing, Yahoo!, and Ask.com combined. This equates to over one-third of all people on the Internet. As a result, it is pivotal that companies utilize YouTube as a valuable […]