by Leo Herrera | Feb 1, 2020 | SEO
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use the tool, improving their marketing and marketing analysis efforts. For example, users of Google Analytics can make custom segments, such as custom...
by Leo Herrera | Oct 30, 2019 | SEO
Earlier this week, Google began to roll out an algorithm update so significant that Google themselves described as “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” “BERT is an advancement in the...
by Team Arcalea | May 13, 2019 | SEO
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need...
by Team Arcalea | Feb 1, 2019 | Content Marketing, SEO
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog...
by Team Arcalea | Dec 31, 2018 | SEO, Social Media Marketing
This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major changes in a social network or ad platform, and where we think they’re headed in the coming year. We’ve covered Facebook, Twitter, LinkedIn, and Snapchat,...
by Team Arcalea | Oct 30, 2018 | SEO
Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what is a content management system anyway?” With so many options available for starting and designing a website, it can be (understandably) confusing to know...
