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An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

by Leo Herrera | Feb 1, 2020 | Artificial Intelligence & Machine Learning, Inbound Marketing, Migration Planning Assessment, Organic Search/SEO, SEO

Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use...
What You Need to Know About Google’s BERT Update

What You Need to Know About Google’s BERT Update

by Leo Herrera | Oct 30, 2019 | SEO

Earlier this week, Google began to roll out an algorithm update so significant that Google themselves described...
Why Keywords, Alt-text and Meta Descriptions are Important

Why Keywords, Alt-text and Meta Descriptions are Important

by Team Arcalea | May 13, 2019 | Inbound Marketing, Migration Planning Assessment, Organic Search/SEO, Quantitative Marketing, SEO

Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search...
The Ideal Length of a Blog Post

The Ideal Length of a Blog Post

by Team Arcalea | Feb 1, 2019 | Content Marketing, Inbound Marketing - Featured, Migration Planning Assessment, Organic Search/SEO, SEO

Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to...
2018: Year In Review – Google

2018: Year In Review – Google

by Team Arcalea | Dec 31, 2018 | SEO, Social Media Marketing

This is the fourth and final installment in our ongoing series: 2018: Year In Review, where we cover the major...
Squarespace vs. WordPress vs. Wix: Which One is Best for SEO?

Squarespace vs. WordPress vs. Wix: Which One is Best for SEO?

by Team Arcalea | Oct 30, 2018 | SEO

Many of our clients and leads ask us: “which content management system should I use?” Some may even ask us “what...
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