SEO can be rather daunting for a beginner, but there are some processes that can be difficult, even for seasoned practitioners. Redirection is one of them. So what exactly is it? It is forwarding one URL, as requested by users or search engines, to a different URL. Sounds simple enough, but it’s more complicated than […]
Pay-Per-Click Advertising (PPC)
An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online advertising in which advertisers pay for the clicks their ads receive. Advertisers bid for the opportunity to show their ad in a specific context they deem valuable for their specific goals. The context may be based on keywords, […]
Why Quality Backlinks are Important
What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a backlink. Sometimes, it may also be referred to as an “inbound link.” It’s a connection, leading directly from another website to your online presence. This can direct traffic to your website on its own, […]
Relevance or Authority: Which Link has More Weight?
Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via their search engine results pages or SERPs. Further, Links can either increase or decrease web traffic, which is why you need to get a solid link building strategy for your website to grow. In the midst […]
Arcalea Awarded as One of The Financial Times The Americas’ Fastest Growing Companies 2022
Arcalea has been recognized as part of The Financial Times list of The Americas’ Fastest Growing Companies 2022, ranking #285. This prestigious award is presented by The Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider. The FT The Americas’ Fastest Growing Companies is comprised of the independent enterprises that contribute […]
Retargeting v. Remarketing
Retargeting and remarketing, they’re they same, right? Eh, not exactly. Although the words technically mean the same thing, they are still not completely interchangeable. Back in 2010, Google AdWords launched a form of retargeting for their Display Network, now coined as “remarketing.” So what is the real difference between retargeting and remarketing? Retargeting is the marketing approach […]
Search Data Science Shows the Modern Buyer’s Journey is Not Linear
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in marketing. But it’s also one of the most outdated models. Read below to learn why the modern buyer’s journey is not linear. Originally, the model was created by Elias St. Elmo Lewis, an advertiser in the late 1800s. […]
SEO 101: How to Optimize your Images and Boost Your Website’s Rankings
Blog posts and other written content aren’t the only way to get your pages ranked- optimizing your images can also drive traffic to your website and improve your ranking. If your brand thrives on quality photography and imagery, you should make sure you are doing everything you can to get your images found. Choose your […]
SEO Tips You Should Know Before You Begin SEO
For beginners, SEO can be rather overwhelming and complicated to understand and implement. Current technologies are always evolving and constantly changing, which is why businesses need to brush up their skills to maximize the opportunities presented by this online marketing strategy. SEO, or Search Engine Optimization, is a process that enables a website to be ranked high […]
SEO vs. SEM: What’s the Difference?
What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually quite a few key differences that set these two strategies apart. In this post, we’ll break down what marketers mean when they talk about SEO, […]