Social media is an important component in creating an effective digital marketing strategy. It provides numerous opportunities for brands to grow and for businesses to thrive. It is no surprise that more than 90% of brands have presence on one or more social media networks. In this article, discover how to effectively use social media to create […]
Useful SEO Tips for B2B Companies
B2B companies occupy a large niche. They tend to bring in large and steady revenues, but often struggle to find potential customers. That’s when SEO can come in handy. B2B marketing requires a slightly different approach to traditional search marketing, but the tools and fundamental principles remain unchanged. We’ll cover a few tips that can […]
Using the Buyer’s Journey To Increase Conversion Rates
Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or “How do we sell more products?” And this makes sense, as these actions usually contribute directly to the business’s bottom line. However, businesses can’t begin to sell more memberships or products or services until they have a […]
What Role Does Marketing Automation Play in Your Business?
The very core of marketing automation is about creating personalized one-to-one experiences that are triggered by user-defined events. An effective campaign requires sending the right message, at the right time, through the right channel. But, how does that impact your business? Even if you don’t sell anything through your website, marketing automation is still an […]
Using SEM Keyword Research To Inform Product Changes
This article is written by Jack Saville, an SEO Specialist at Bynder – a digital asset management software provider. The way people use technology is constantly evolving, and tech companies have the responsibility of predicting these trends so they can improve their products accordingly. Any tech boss will tell you that development capabilities are eye-wateringly […]
Using Wikipedia for your SEO Strategy
Wikipedia is probably the most popular source of online information today. With millions of visitors each day, it’s definitely a rich source of online traffic. Businesses in any industry should consider including Wikipedia in their SEO strategy. As one of the leading resources for online information, a single Wikipedia entry for your company or organization […]
How Voice Commands are Changing the Way We Search
Voice Commands and Digital Personal Assistants Voice commands and digital personal assistants may have been science fiction in 1980’s TV shows and movies, but in 2016 they’re a commonplace reality. By calling on your assistant with “Ok, Google” or “Hey Siri”, you can ask for turn-by-turn directions to a nearby restaurant, look up who the […]
What are Mobile Wallets?
New ways to pay While mobile payment hasn’t taken off yet like everyone else expected, mobile wallets are quickly becoming the norm. According to a report by Urban Airship, mobile wallets are becoming popular because of “non-payment” features, such as coupons and rewards cards. The report comes from a survey of 2000 adults, both in the US and […]
What are Programmatic Ads?
You may have heard of programmatic ads, either through talking to sales reps or simply browsing an advertising blog. You might even have heard that it will become an $18.2 billion market by 2018, accounting for 33% of all digital ad sales. And yet, you may still be wondering… What are Programmatic Ads? The short answer: […]
What Does HTTPS Mean?
As frequent web users, you might notice the letters “http” or “https” at the beginning of any web link. Depending on your browser, it may even show up as a different color. But what does this mean for your website? What is HTTPS? HTTP stands for HyperText Transfer Protocol, which makes it possible to view, […]