What Happens When SEO Goes Wrong Employing a professional SEO company can be expensive. Choosing the cheaper option might sound like a bargain at first, but can prove to be a false economy. Worst case scenario, it can cause serious damage to your business. This article is not to scare you, but rather to try […]
What You Should Know About Gmail Encryption
Business owners and executives around the world have come to fully embrace, G Suite, formerly Google Apps. Gmail, Docs, Drive, and Calendar have all proven to be indispensable tools with customization options, simple interfaces, and robust security. Gmail encryption is an essential feature for any business (especially ones that use email campaigns) yet many people are […]
“Why Is My Website Losing Traffic?”: Explanations and Solutions to a Traffic Drop
Search Traffic Loss It’s one of the most common concerns: why is my website losing traffic? You may have fully optimized pages across your entire website, but for some reason, people just aren’t visiting as regularly. Don’t panic. This guide will help walk you through how to diagnose the problem, what may have caused it, […]
How To Create “How To” Content
The internet has become the number one portal for information-gathering and research on the planet. Unless people are aimlessly surfing; they are searching the internet for very specific topics. How-to posts are an effective way to package that information. When it comes to generating web traffic and growing your online reputation, well-written and informative how-to […]
Is Craigslist Dead? Tips On Using Craigslist For Your Business
When it comes to content marketing channels, businesses tend to use social media networks, blogs, and email campaigns. But there’s another website that not enough people take advantage of: craigslist. Founded in 1995, craigslist features a collection of classified advertisements divided into sections, for jobs, personals, services, and even community discussions. In this post, Arcalea explains why […]
Why Reviews Matter
Low Incentives for Reviews? “BIG mistake…Huge.” Consider LTV and Buyer Intent. Google knows exactly how valuable reviews are to consumers. Nearly 90% of consumers have said positive reviews influence their purchasing decision. It’s why reviews are featured prominently in the Knowledge Panel, and the algorithm is built to reward businesses that have more positive reviews. Google’s […]
What is Google AMP?
A Better Way to Browse How do you read your articles? If you have a tablet or smartphone, there’s a good chance that you’re reading the news or checking your feed on a phone or tablet. In fact, even Google has said that more people search on mobile than on desktop– in 10 different countries. It […]
What is Cart Abandonment and Why Do I Have It?
If you are selling products and services, or collecting information on your website – you have cart abandonment. Now, cart abandonment will happen no matter how beautiful you make your site or how you target your audience. However, that does not mean you can just write it off, it can always be optimized. Why does […]
What is a Scroll Heat Map
The Scroll Heat Map Heat maps in general, represent how your users interact with your website through a visual color indication or key (see our full blog on click heat maps here). They typically provide a broad, horizontally-based view on what elements of your site’s current design are interacted with the most. And this translates readily into actionable business […]
What does Inbound Marketing really mean?
Inbound Marketing – A New Approach to Marketing The days of cold calling are behind us. These dated outbound marketing methodologies such as buying email lists and calling every company in town have become less and less effective over the years. There’s been a major shift occurring over the past ten years in the marketing world […]