What are backlinks? Backlinks occupy a critical niche within the digital marketing industry. There’s simply no other tool available that will do so much, so efficiently, for your SEO. There’s a lot of information available about backlinks, in terms of what they are and how exactly they can be of use to you (a brief definition […]
Entrepreneur’s Zen: Search Marketing Optimization (Part 1)
What Does Zen Mean in Search Marketing Optimization? Optimization a terribly overused phrase. Nearly every time I hear it, it refers to SEO, or “Search Engine Optimization”. But search marketing optimization means so much more than keyword usage, blog posts, or any other common consideration audiences make. It’s become part of the noise and, to a degree, […]
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various online platforms, such as search engines, social media, websites, and other channels. Digital advertising’s growth has been as exponential as its impact, spreading to new platforms as they achieve critical mass, composed of a multitude of ad formats, delivery channels, cost […]
Increasing Engagement by Creating Mobile Friendly Content
Mobile has become one of the fastest-growing platforms in digital marketing. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). This can be attributed to the fact that people are always on the go, and with the development of Android, information is more available anytime, anywhere. Mobile […]
How Heat Maps Increase Conversions
How Heat Maps Increase Conversions: The Intel Analysis: Of the several different types of heat maps available for digital marketers, mouse-click and eye-tracking heat maps might well provide the best working data on everything from user intent to actual user experience. Each neatly covers for its partner’s shortcomings, while providing substantial intelligence through differences which are at once […]
Everything You Need to Know About Display Ads
Everything You Need to Know About Display Ads Display ads put the value of pictures and images to work for you. They’re part of a marketing strategy known as display media advertising or display media marketing, and they serve to distribute and enhance your content by putting it in front of the right people – in the […]
Best 15 Tips for Blog Writing
Writing a blog is easy; anybody can do it. Writing a good blog takes a little more effort, but as long as you research your subject matter, it’s not particularly difficult. Most people are capable of writing about things that they know well, and when the author’s enthusiasm shows, readers get caught up in the author’s interest. […]
The Beginner’s Guide to SEO for Law Firms
How Important is SEO for Law Firms? In 2013, a Google survey was conducted to find out how people use the Internet when researching a lawyer. According to the survey, 34.6% of respondents first heard about a law firm by asking their friends. However, when asked what their first action is after searching a lawyer on Google, […]
3 Expert Content Marketing Tips
There are a lot of tips out there about content marketing. As marketers and businesspeople we should be able to sift through it all, right? Sometimes it’s not that easy, which is why we’ve compiled 3 expert content marketing tips straight from the experts we trust: 1- Use more visuals. via Rebekah Radice Images and graphics […]
3 Easy Local SEO Tricks
When it comes to Local SEO, relevance is key. But how exactly can you show to Google that your website is located in, say, Chicago? We’ve listed 3 things you can do today to start ranking higher specifically in local search. 1. Citations A citation is a reference to your company from another website, this is different from […]