Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need these three pieces. We summarized keywords, alt-text and meta descriptions and how it can help your site […]
10 Best Practices For Web Design
The Importance Of A Great Business Website In today’s digital age, practically everything and anything happens online, which is why a dedicated website is a must for any startup business. If you think that a Facebook page, Twitter or Instagram share is enough to market and sustain your small business, you better think again, because […]
Case Study: Optimizing a Pharma Brand’s Marketing Efficiency
A leading healthcare provider lacked visibility to their customer journeys across paid and organic channels. Without clarity, the brand could not identify sources of revenue or waste. Challenge A leading pharmaceutical company employed a complex marketing mix to engage distinct customer segments and patient populations. However, they struggled to gain clear visibility into the customer […]
10 Common SEO Buzzwords You Should Know
The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more prominently than your competitors? So much has gone into experimenting, testing, measuring, and learning how search engines display results. In the process, marketers developed a unique set of vocabulary that can sound […]
10 Essential Online Tools to Increase Your Team’s Productivity
Sometimes it seems that no matter how much work you do, you still have so much left to finish. Productivity isn’t just a skill, for many businesses, it’s a constant challenge. Between constant meetings and social media notifications, it seems the workplace is rife with distractions. How can a business consistently get things done? With […]
4 PPC Strategies You Should Know About
4 Pay-per-click (PPC) campaigns have become a proven strategy to boost traffic and awareness for virtually any business. With even a modest investment, a local shop could see double their usual traffic with the correct utilization. Like most advertising campaigns, PPC requires research and strategy. The more knowledge acquired prior to implementation, the more opportunity there […]
4 Tips for Creating a Successful Paid Search Campaign
The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become an expensive waste of time. Paid search is yet another valuable skill that any small business owner needs to master if they want to grow their online business. There are three fundamental […]
5 Tips on How to Write a Successful Business Blog
Blogging is a conversation, not a code.Mike Butcher, Editor, TechCrunch Managing a business blog is an excellent way to create valuable content for your clients. Blog posts can be informative and instructional; they show your clients that you know your stuff within your niche of operations. Some business blogs occasinally use embedded infographics and video media to help attract attention, which makes them […]
5 Ways Content Writing Can Grow Your Business
Why You Should Have A Blog Business owners tend to be skeptical about the value of a blog, either due to time or budget constraints. But it would be a bigger mistake to not have one at all. Consider these statistics from the Content Marketing Institute: After reading recommendations on a blog, 61% of U.S. online […]
5 Ways Your Business Can Benefit from PPC
In some cases, creating organic content simply isn’t enough. You could write blog posts on coffee beans all day, but if a cafe has been gaining popularity over a few years, chances are they’ll grab the top search result position. This is where Pay-per-click, or PPC advertising, comes in. What is PPC? PPC advertising is just […]