How to Improve Your Ad Copy Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively easy to start a PPC campaign— […]
7 Useful Tips for Online Business Development
Anyone can start an online business, but the hard part is growing it. That often requires time and money that many owners and CEOs don’t have at their disposal. Successful business development begins with strategic planning. Here are a few useful tips that can help inspire and jumpstart your business development. Define growth and success […]
Arcalea Appears on the Inc. 5000 for the Second Year In a Row
Inc. Magazine recently revealed that Arcalea is No. 354 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. For the second year in a row, Arcalea was also named Chicago’s No. 1 fastest-growing in the Advertising and Marketing industry. Previous Inc. 5000 winners have included the likes of […]
Arcalea Earns 2022 Great Place to Work Certification™
Arcalea recently announced it is a Great Place to Work-Certified™ company by Great Place to Work®: a global authority on workplace culture, employee experience, and leadership behaviors. The prestigious award is based entirely on what current employees say about their experience working at Arcalea. This year, 100% of employees said Arcalea is a great place to work, […]
Arcalea Named Agency of Record by Northwestern Medill
As media AOR, Arcalea will lead Medill’s overall media strategy and planning for graduate programs Arcalea recently announced that it has been named the agency of record across several Marketing and Advertising disciplines by Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. As Medill seeks to grow enrollment of top students for its graduate […]
Arcalea is Inc. 500 #1 Marketing in Chicago, #149 Overall
Inc. Magazine recently revealed that Arcalea is No. 149 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing companies. Arcalea was also named Chicago’s No.1 fastest-growing in the Advertising and Marketing industry and No.9 nationally. The list represents the most successful privately held companies in the United States. Past winners have included […]
Artificial Intelligence And Its Impact On E-commerce
Artificial Intelligence, although still relatively new has changed a lot of industries in a short period of time. Where previously AI has had a huge impact on industries such as finance and healthcare, the benefits of AI are starting to spread into e-commerce. Obviously, as technology evolves the capabilities of AI will continue to expand, […]
Best Practices for Email Marketing
Email marketing is one of the most valuable tools your business can use to connect with their customers. By delivering content straight to your audiences’ inboxes, good email marketing allows for more curated content, which has translated into better conversion rates. Below, you will find a few crucial components of successful email marketing campaigns. Define your audience […]
Why Your Brand Should Use Instagram
Social media is now an essential tool for communication in modern society. Over the last decade, the number of social networks has multiplied, and the technology has evolved rapidly to integrate with our daily lives. Among these social networks, Instagram has become one of the most popular channels among mobile users. According to HootSuite, Instagram now […]
How to Build SEO Strategies Effectively
SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both technical and creative elements, SEO companies aim to drive traffic on websites, to improve rankings, and to build greater awareness in search engines. Aside from making your website more search-engine friendly, SEO also enables […]