At Arcalea, we help organizations focus on strategy, harness quantitative assessment, and use the power of decision sciences to create breakthrough impact and business growth. Since 2015, we have empowered businesses to minimize risk while maximizing efficiency and returns by executing proprietary frameworks, infrastructures, and analytics required to thrive in increasingly competitive markets. According to Clutch’s […]
Debating URL Structure for International SEO: What Works Best?
Search engines don’t want just to serve their users with the best search results to answer their questions; they ultimately want to serve the most relevant search results. Aside from cheating at trivia or looking up lyrics to the hottest pop song, users want search engines to provide answers specific to their location. This goes without saying, […]
Easy Yet Effective Social Media Tactics that Work
Social media and its relevance in today’s society is vastly recognized. So it is not surprising that various brands have started to tap into its marketing potential. The Impact of Social Media Statistics show how social media networks are integrated into people’s lives all over the world, 24/7. The Verge mentioned that Facebook has more than […]
Why an Effective Content Marketing Campaign Takes Time
Content marketing involves a focus on high-quality and authoritative web content. It’s part of the overall discipline of inbound marketing, which revolves around generating content that brings customers right to your doorstep—engaging them through their own interest. And, as we’ll see, one of the best practices for managing a content marketing campaign is to be […]
Evergreen vs. Seasonal Content
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have guessed, that both types of content serve an important purpose. Read on to […]
Why Every Business Should Focus On Local SEO
Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a webpage or website’s visibility on a search engine. Usually, these practices involve writing high-quality content combined with a link-building strategy. But fewer businesses are familiar with local SEO, a branch of SEO that specifically […]
How Facebook Can Drive Traffic to Your Local Business
Facebook is no longer just a social media platform, but an e-commerce platform too. With the addition of a Shop section and more live streaming partnerships, Facebook is clearly positioning itself to be a channel for increasing your ROI. So how can you turn Facebook from a social network to an advertising platform? How can […]
How Facebook Can Help You and Your Business
The Facebook Era With over 2 billion monthly users, Facebook has revolutionized social media and how people interact. Over the years, Facebook has already diversified its business to become an excellent brand marketing platform. In many ways, it can actively engage audiences, target customers, increase sales, and boost ads. Here’s how Facebook can become a […]
Four SEO Tips To Live By
In recent years, an entire industry has developed encouraging businesses of the importance of SEO. Many SEO companies have tried to create an air of mystery, with the aim of convincing companies of the need for their services. There are a lot of technical challenges involved in SEO. For many businesses, employing the services of […]
The Future of Mobile Wallets
The Potential of Mobile Wallets According to Urban Airship, 54% of surveyed consumers used mobile wallets, but felt that the best features were not being utilized. In the chart below, you can see the gap between what users want, and how many are actually using that feature. Let’s take a look at the main […]