The Potential of Mobile Wallets According to Urban Airship, 54% of surveyed consumers used mobile wallets, but felt that the best features were not being utilized. In the chart below, you can see the gap between what users want, and how many are actually using that feature. Let’s take a look at the main […]
What Role Does Marketing Automation Play in Your Business?
The very core of marketing automation is about creating personalized one-to-one experiences that are triggered by user-defined events. An effective campaign requires sending the right message, at the right time, through the right channel. But, how does that impact your business? Even if you don’t sell anything through your website, marketing automation is still an […]
Why Reviews Matter
Low Incentives for Reviews? “BIG mistake…Huge.” Consider LTV and Buyer Intent. Google knows exactly how valuable reviews are to consumers. Nearly 90% of consumers have said positive reviews influence their purchasing decision. It’s why reviews are featured prominently in the Knowledge Panel, and the algorithm is built to reward businesses that have more positive reviews. Google’s […]