A healthcare company lacked visibility into attribution. With Galileo, they increased effectiveness of Marketing 81%.
Case Study: Optimizing Marketing for National Healthcare Brand with Galileo
A growing national healthcare provider needed to scale a profitable business model, but had no insight into the efficacy of the nearly dozen individual marketing mix components. The Challenge A fast-growing national healthcare brand had successfully captured high-value customers, achieving an impressive Return on Ad Spend (ROAS) of approximately 13:1. However, the complexity of its […]
Case Study: Compass Connects Patients to Breakthrough Vaccine with Machine Learning
A global pharmaceutical brand developed a singular solution for an underserved patient community. However, low visibility and contextual awareness prevented new customer acquisition. The Challenge A leading pharmaceutical company developed a groundbreaking, targeted solution for an underserved patient population. Despite offering an innovative market solution, the brand’s organic visibility remained low, with most customers acquired […]
Case Study: Optimizing a Pharma Brand’s Marketing Efficiency
A leading healthcare provider lacked visibility to their customer journeys across paid and organic channels. Without clarity, the brand could not identify sources of revenue or waste. Challenge A leading pharmaceutical company employed a complex marketing mix to engage distinct customer segments and patient populations. However, they struggled to gain clear visibility into the customer […]
