Writers just starting a blog may think traffic miraculously arrives after publishing an article. The reality is that bloggers spend as much time (or more) promoting a post as they do writing it. The goal of content promotion is to ensure your article is read from as many places as possible. The key is posting […]
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need these three pieces. We summarized keywords, alt-text and meta descriptions and how it can help your site […]
Blogging is a conversation, not a code.Mike Butcher, Editor, TechCrunch Managing a business blog is an excellent way to create valuable content for your clients. Blog posts can be informative and instructional; they show your clients that you know your stuff within your niche of operations. Some business blogs occasinally use embedded infographics and video media to help attract attention, which makes them […]
Why You Should Have A Blog Business owners tend to be skeptical about the value of a blog, either due to time or budget constraints. But it would be a bigger mistake to not have one at all. Consider these statistics from the Content Marketing Institute: After reading recommendations on a blog, 61% of U.S. online […]
How to Improve Your Ad Copy Ad copy is defined as the most important text in any clickable advertisement. The ad copy text is usually found in between the title and display URL of an ad that is seen on a search engine results or web page. Google makes it relatively easy to start a PPC campaign— […]
Content marketing involves a focus on high-quality and authoritative web content. It’s part of the overall discipline of inbound marketing, which revolves around generating content that brings customers right to your doorstep—engaging them through their own interest. And, as we’ll see, one of the best practices for managing a content marketing campaign is to be […]
Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content. Some marketers and writers will tell you to “write timeless content”, while others will suggest focusing on trending topics. The truth is, as you may have guessed, that both types of content serve an important purpose. Read on to […]
What is an Infographic? An infographic is a clear, colorful, and well-organized image which conveys information to the viewer in an engaging manner. It is usually used for one of two purposes: to break down a process into simple and easy-to-follow steps, or to clearly illustrate a concept in terms that are relatable and easy to understand. […]
What are blog posts? Originally, people thought of blogs as a sort of online, public diary. Nowadays, blogs are an essential component of any small business’ marketing strategy. At the most basic level, blog posts represent a value that your company can provide your current or potential customers. This includes: News updates Guides or […]
YouTube is the second largest search engine after Google, receiving traffic from almost one billion users a day. In fact, the website generates more traffic than Bing, Yahoo!, and Ask.com combined. This equates to over one-third of all people on the Internet. As a result, it is pivotal that companies utilize YouTube as a valuable […]
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