Maximizing Value with an Integrated Methodology Executive Summary Inbound Marketing takes the old business maxim of the customer-centered business and operationalizes the concept across all aspects of the customer journey, from above the funnel to far beyond it. Using multi-disciplinary tools and expertise, brands today can optimize the customer and marketing flows so that both […]
Native Advertising vs. Content Marketing: What’s the Difference?
Native Advertising vs. Content Marketing: What’s the Difference? Advertising continues to be a major channel through which companies attract new customers. But in recent years the industry has come a long way from flyers and newspaper classifieds. In the past, advertising was strictly limited to print, radio, and television. With the rise of internet advertising, […]
The Ideal Length of a Blog Post
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog post length, you might have come across […]
The Science Behind A Captivating Blog Post Headline
Why a Good Headline is Important People like to say, “don’t judge a book by its cover,” even though they do it all the time.Well-written, well-researched blog posts aren’t enough- they need an equally captivating headline. Besides a featured image, they’re the first point of contact between your content and your intended audience. With the […]
How To Create “How To” Content
The internet has become the number one portal for information-gathering and research on the planet. Unless people are aimlessly surfing; they are searching the internet for very specific topics. How-to posts are an effective way to package that information. When it comes to generating web traffic and growing your online reputation, well-written and informative how-to […]
What does Inbound Marketing really mean?
Inbound Marketing – A New Approach to Marketing The days of cold calling are behind us. These dated outbound marketing methodologies such as buying email lists and calling every company in town have become less and less effective over the years. There’s been a major shift occurring over the past ten years in the marketing world […]
Best 15 Tips for Blog Writing
Writing a blog is easy; anybody can do it. Writing a good blog takes a little more effort, but as long as you research your subject matter, it’s not particularly difficult. Most people are capable of writing about things that they know well, and when the author’s enthusiasm shows, readers get caught up in the author’s interest. […]
3 Expert Content Marketing Tips
There are a lot of tips out there about content marketing. As marketers and businesspeople we should be able to sift through it all, right? Sometimes it’s not that easy, which is why we’ve compiled 3 expert content marketing tips straight from the experts we trust: 1- Use more visuals. via Rebekah Radice Images and graphics […]