You may have heard of programmatic ads, either through talking to sales reps or simply browsing an advertising blog. You might even have heard that it will become an $18.2 billion market by 2018, accounting for 33% of all digital ad sales. And yet, you may still be wondering… What are Programmatic Ads? The short answer: […]
Is Craigslist Dead? Tips On Using Craigslist For Your Business
When it comes to content marketing channels, businesses tend to use social media networks, blogs, and email campaigns. But there’s another website that not enough people take advantage of: craigslist. Founded in 1995, craigslist features a collection of classified advertisements divided into sections, for jobs, personals, services, and even community discussions. In this post, Arcalea explains why […]
What is Google AMP?
A Better Way to Browse How do you read your articles? If you have a tablet or smartphone, there’s a good chance that you’re reading the news or checking your feed on a phone or tablet. In fact, even Google has said that more people search on mobile than on desktop– in 10 different countries. It […]
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various online platforms, such as search engines, social media, websites, and other channels. Digital advertising’s growth has been as exponential as its impact, spreading to new platforms as they achieve critical mass, composed of a multitude of ad formats, delivery channels, cost […]
Everything You Need to Know About Display Ads
Everything You Need to Know About Display Ads Display ads put the value of pictures and images to work for you. They’re part of a marketing strategy known as display media advertising or display media marketing, and they serve to distribute and enhance your content by putting it in front of the right people – in the […]