If a business wants to communicate with a customer, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). Emails are the quickest way to announce a sale, share company […]
Email marketing is one of the most valuable tools your business can use to connect with their customers. By delivering content straight to your audiences’ inboxes, good email marketing allows for more curated content, which has translated into better conversion rates. Below, you will find a few crucial components of successful email marketing campaigns. Define your audience […]
Business owners and executives around the world have come to fully embrace, G Suite, formerly Google Apps. Gmail, Docs, Drive, and Calendar have all proven to be indispensable tools with customization options, simple interfaces, and robust security. Gmail encryption is an essential feature for any business (especially ones that use email campaigns) yet many people are […]
Inbound Marketing – A New Approach to Marketing The days of cold calling are behind us. These dated outbound marketing methodologies such as buying email lists and calling every company in town have become less and less effective over the years. There’s been a major shift occurring over the past ten years in the marketing world […]
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