The Rise Of Paid Advertising In the past 20 years, the Internet has grown from 300 million to over 5 billion users, or about 66% of the planet.Getting your brand message communicated in such a crowded medium is a challenge. However, advances in digital marketing, and paid advertising specifically, make connecting to target audiences possible. […]
4 Pay-per-click (PPC) campaigns have become a proven strategy to boost traffic and awareness for virtually any business. With even a modest investment, a local shop could see double their usual traffic with the correct utilization. Like most advertising campaigns, PPC requires research and strategy. The more knowledge acquired prior to implementation, the more opportunity there […]
In some cases, creating organic content simply isn’t enough. You could write blog posts on coffee beans all day, but if a cafe has been gaining popularity over a few years, chances are they’ll grab the top search result position. This is where Pay-per-click, or PPC advertising, comes in. What is PPC? PPC advertising is just […]
Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a website is definitely no easy task, especially if you aim to rank highly on Google’s organic search results. If your aim is to drive or increase website traffic, Google Adwords or a Pay-Per-Click […]
An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online advertising in which advertisers pay for the clicks their ads receive. Advertisers bid for the opportunity to show their ad in a specific context they deem valuable for their specific goals. The context may be based on keywords, […]
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