Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market participants have been fundamentally changed by the evolution of tools and processes of the digital era. Specifically, as buyers and sellers research products and services online, the primary educational platform and conduit for business have become the company website and […]
The Paid Search Dilemma Paid advertising can generate a high ROI when done properly. Get it wrong, however, and it can quickly become an expensive waste of time. Paid search is yet another valuable skill that any small business owner needs to master if they want to grow their online business. There are three fundamental […]
The Power of Google Creating a website can be a long hard slog or a labor of love, but either way, if the results of your work don’t appear high up in Google, the majority of that work is all for nothing. As of 2017, Google accounts for 80 percent of all search engine inquiries. If […]
Nowadays, people are constantly immersed in their mobile devices. Mobile phones and tablets have become a significant part of modern people’s life, especially when it comes down to mobile search. Since mobile searches provide audiences immediate results on the go, it plays a big role in local search. According to Search Engine Watch, 79 percent of […]
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in marketing. But it’s also one of the most outdated models. Read below to learn why the modern buyer’s journey is not linear. Originally, the model was created by Elias St. Elmo Lewis, an advertiser in the late 1800s. […]
This is part one of a guest post series by Taylor Gaines, Founder of TNT Digital Media. In this series, Taylor covers how search plays a significant role in social media, how social search differs from typical search engines like Google, and how you can learn to use it to your advantage. Social Media is a […]
Voice Commands and Digital Personal Assistants Voice commands and digital personal assistants may have been science fiction in 1980’s TV shows and movies, but in 2016 they’re a commonplace reality. By calling on your assistant with “Ok, Google” or “Hey Siri”, you can ask for turn-by-turn directions to a nearby restaurant, look up who the […]
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