Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter, and Google and other digital advertising brokers have received criticism for their mishandling of false news, personal information, and divisive targeted advertising. Facebook reported roughly $100,000 invested into divisive ads, while Twitter sold over $270,000 worth of ads to accounts linked to […]
Social media is now an essential tool for communication in modern society. Over the last decade, the number of social networks has multiplied, and the technology has evolved rapidly to integrate with our daily lives. Among these social networks, Instagram has become one of the most popular channels among mobile users. According to HootSuite, Instagram now […]
Social media and its relevance in today’s society is vastly recognized. So it is not surprising that various brands have started to tap into its marketing potential. The Impact of Social Media Statistics show how social media networks are integrated into people’s lives all over the world, 24/7. The Verge mentioned that Facebook has more than […]
Facebook is no longer just a social media platform, but an e-commerce platform too. With the addition of a Shop section and more live streaming partnerships, Facebook is clearly positioning itself to be a channel for increasing your ROI. So how can you turn Facebook from a social network to an advertising platform? How can […]
The Facebook Era With over 2 billion monthly users, Facebook has revolutionized social media and how people interact. Over the years, Facebook has already diversified its business to become an excellent brand marketing platform. In many ways, it can actively engage audiences, target customers, increase sales, and boost ads. Here’s how Facebook can become a […]
Social media use continues to grow annually. According to this report in the United Kingdom, it is now the most popular form of online activity. Although it’s been mentioned before, it cannot be overstated how essential it is for business owners to have a robust social media presence and strategy. This may seem like an onerous […]
This is part one of a guest post series by Taylor Gaines, Founder of TNT Digital Media. In this series, Taylor covers how search plays a significant role in social media, how social search differs from typical search engines like Google, and how you can learn to use it to your advantage. Social Media is a […]
Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms on the internet. In fact, Facebook is expected to pull in $16.33 billion dollars in Digital Display Ad revenue this year. If you have any sort of interest in growing your audience and potential clientele, […]
Social media is an important component in creating an effective digital marketing strategy. It provides numerous opportunities for brands to grow and for businesses to thrive. It is no surprise that more than 90% of brands have presence on one or more social media networks. In this article, discover how to effectively use social media to create […]
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