The European Union is introducing a new law that will affect almost every business that collects or processes the data of customers in the EU. The law, commonly known as GDPR, was passed by European Parliament on April 2016 and is set to take effect on May 25. Companies that fail to comply are at risk of […]
Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental reinvention of the platform core: the GA4 property and the event-based measurement model. These two elements drive a flexible, user-centric data model, making a broad set of aligned functionalities possible and impactful: Discover and use accurate and comprehensive customer journeys cross-device […]
The Potential of Mobile Wallets According to Urban Airship, 54% of surveyed consumers used mobile wallets, but felt that the best features were not being utilized. In the chart below, you can see the gap between what users want, and how many are actually using that feature. Let’s take a look at the main […]
Google Drive: File Storage and Sharing Made Easy Businesses use Google Drive to draft new blog posts, take meeting notes, share information with clients and more. A majority of our clients also prefer Drive to other file storage systems. Google Drive is fast, simple, and secure. If you’re not already using Drive, here are a […]
What is e-commerce? Loosely speaking, the term may be applied to any commercial transaction which is carried out over a computer network. It may also refer to the supporting infrastructure which allows such transactions to take place. For example, someone who makes an online store, or someone with a website advertising their copywriting skills, engages in e-commerce. […]
Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]
SEO can be rather daunting for a beginner, but there are some processes that can be difficult, even for seasoned practitioners. Redirection is one of them. So what exactly is it? It is forwarding one URL, as requested by users or search engines, to a different URL. Sounds simple enough, but it’s more complicated than […]
What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a backlink. Sometimes, it may also be referred to as an “inbound link.” It’s a connection, leading directly from another website to your online presence. This can direct traffic to your website on its own, […]
Link building is a complex, yet important process. Links are used by Google to rank a website’s usefulness via their search engine results pages or SERPs. Further, Links can either increase or decrease web traffic, which is why you need to get a solid link building strategy for your website to grow. In the midst […]
Why a Good Headline is Important People like to say, “don’t judge a book by its cover,” even though they do it all the time.Well-written, well-researched blog posts aren’t enough- they need an equally captivating headline. Besides a featured image, they’re the first point of contact between your content and your intended audience. With the […]
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