This article is written by Jack Saville, an SEO Specialist at Bynder – a digital asset management software provider. The way people use technology is constantly evolving, and tech companies have the responsibility of predicting these trends so they can improve their products accordingly. Any tech boss will tell you that development capabilities are eye-wateringly […]
Voice Commands and Digital Personal Assistants Voice commands and digital personal assistants may have been science fiction in 1980’s TV shows and movies, but in 2016 they’re a commonplace reality. By calling on your assistant with “Ok, Google” or “Hey Siri”, you can ask for turn-by-turn directions to a nearby restaurant, look up who the […]
New ways to pay While mobile payment hasn’t taken off yet like everyone else expected, mobile wallets are quickly becoming the norm. According to a report by Urban Airship, mobile wallets are becoming popular because of “non-payment” features, such as coupons and rewards cards. The report comes from a survey of 2000 adults, both in the US and […]
As frequent web users, you might notice the letters “http” or “https” at the beginning of any web link. Depending on your browser, it may even show up as a different color. But what does this mean for your website? What is HTTPS? HTTP stands for HyperText Transfer Protocol, which makes it possible to view, […]
Business owners and executives around the world have come to fully embrace, G Suite, formerly Google Apps. Gmail, Docs, Drive, and Calendar have all proven to be indispensable tools with customization options, simple interfaces, and robust security. Gmail encryption is an essential feature for any business (especially ones that use email campaigns) yet many people are […]
If you are selling products and services, or collecting information on your website – you have cart abandonment. Now, cart abandonment will happen no matter how beautiful you make your site or how you target your audience. However, that does not mean you can just write it off, it can always be optimized. Why does […]
The Scroll Heat Map Heat maps in general, represent how your users interact with your website through a visual color indication or key (see our full blog on click heat maps here). They typically provide a broad, horizontally-based view on what elements of your site’s current design are interacted with the most. And this translates readily into actionable business […]
What are backlinks? Backlinks occupy a critical niche within the digital marketing industry. There’s simply no other tool available that will do so much, so efficiently, for your SEO. There’s a lot of information available about backlinks, in terms of what they are and how exactly they can be of use to you (a brief definition […]
How Heat Maps Increase Conversions: The Intel Analysis: Of the several different types of heat maps available for digital marketers, mouse-click and eye-tracking heat maps might well provide the best working data on everything from user intent to actual user experience. Each neatly covers for its partner’s shortcomings, while providing substantial intelligence through differences which are at once […]
© Arcalea. All Rights Reserved.
