Voice Commands and Digital Personal Assistants Voice commands and digital personal assistants may have been science fiction in 1980’s TV shows and movies, but in 2016 they’re a commonplace reality. By calling on your assistant with “Ok, Google” or “Hey Siri”, you can ask for turn-by-turn directions to a nearby restaurant, look up who the […]
How Heat Maps Increase Conversions
How Heat Maps Increase Conversions: The Intel Analysis: Of the several different types of heat maps available for digital marketers, mouse-click and eye-tracking heat maps might well provide the best working data on everything from user intent to actual user experience. Each neatly covers for its partner’s shortcomings, while providing substantial intelligence through differences which are at once […]