The Power of Google Creating a website can be a long hard slog or a labor of love, but either way, if the results of your work don’t appear high up in Google, the majority of that work is all for nothing. As of 2017, Google accounts for 80 percent of all search engine inquiries. If […]
Get The Best Out Of Your Holiday SEO
SEO During the Holidays Looking for ways to gain traction on your SEO? Then look no further. The holiday season is the best time to unleash your creativity to capture and engage your audience. The end of the year is flooded with heavy sales pitches and marketing promotions. So in order to stand out, you […]
What is Google’s RankBrain, and How is it Changing SEO?
From Algorithms to AI Since its beginning, Google has employed simple but effective algorithms to deliver results. PageRank, Google’s first algorithm, served up results based on backlinks. The higher the number of backlinks a website has, the more relevant or important that website is. With RankBrain, it seems clear that Google’s future lies in artificial intelligence. What […]
How Does Google RankBrain Work?
Traditionally, search engines use an algorithm to serve up search engine results. But as technology evolved, Google began to incorporate machine learning into its services, modern technology which involves artificial intelligence that learns and develops without additional programming. The end result was a new search ranking AI: Google RankBrain. While Arcalea has previously written a blog […]
Hire An Agency: Don’t Handle SEO Alone
If You Want to Build a House, Hire a Contractor SEO plays a critical part in your enterprise’s growth. With the constantly expanding amount of data available online, SEO helps users to not only locate, but to navigate your online presence. Search engine optimization is like a lighthouse on the edge of a constantly expanding ocean, guiding your […]
How AI Marketing Can Help Your Brand
The world is abuzz with exciting news about Artificial Intelligence and Machine Learning — and the promise of a technologically advanced future. Google and Microsoft are currently at the forefront of developing their platforms to integrate AI into their research and tools and apply them to all their products and services. The rest of the […]
How Brands Are Using Social Media For Customer Service
Social media use continues to grow annually. According to this report in the United Kingdom, it is now the most popular form of online activity. Although it’s been mentioned before, it cannot be overstated how essential it is for business owners to have a robust social media presence and strategy. This may seem like an onerous […]
How Businesses Learn About Their Customers Through SEO
A single search can speak volumes about a person. Metrics collected on search engines and websites, such as time spent and clicks on page, can reveal a surprising amount of information about your website users. Businesses can isolate specific pages which lead to sales, search terms customers used to find a business, and even new […]
How Data Can Inform Your Marketing Strategy
For a long time, people have had the misconception that data and creativity are opposites – that data, with all its numbers, stifles creativity. But whether you’re in the marketing department or business administration, you should not shy away from using data. In fact, the most effective marketing campaigns are created when both data and […]
How Does Pay-Per-Click Work?
Digital Marketing involves a lot of work and can be overwhelming for someone who is not a web expert. Driving traffic to a website is definitely no easy task, especially if you aim to rank highly on Google’s organic search results. If your aim is to drive or increase website traffic, Google Adwords or a Pay-Per-Click […]