I. Introduction: Cracking the Code of Digital Marketing Success Picture this: Sarah, a digital marketing manager at a trendy e-commerce startup, was pulling her hair out. Her latest email campaign boasted impressive open rates, but sales were flatlining faster than a heart monitor at a mime convention. She was drowning in a sea of data, […]
Finding a Path in a Privacy-Centric Market Executive Summary With changes to online advertising tracking infrastructure seeming to be both delayed and accelerating, stakeholders in the digital ad ecosystem are building, reinventing, or complacently waiting for alternatives to replace the power of third-party cookies. While the demise of cross-site tracking was years in the making, […]
The Rise of Digital Tests and Experiments Even before the development of a ubiquitous digital ecosystem, growth-focused businesses performed tests and experiments aimed at many of the same areas of practice. Just as today, elements throughout the product life cycle were tested: product ideation (to determine if a product would find a market), prototypes (to […]
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad targeting is based on categories such as demographics, interests, and location. But since there are many websites in the Google Display Network, Google doesn’t tell us which websites it plans on advertising, instead opting to choose for us. Due […]
Marketing any product or business on the internet is a skill in its own right and one that you have to master to grow your business potential to the maximum level. It is essential that you are aware of the benefits and disadvantages of each type of media, to extract every penny from your marketing […]
Native Advertising vs. Content Marketing: What’s the Difference? Advertising continues to be a major channel through which companies attract new customers. But in recent years the industry has come a long way from flyers and newspaper classifieds. In the past, advertising was strictly limited to print, radio, and television. With the rise of internet advertising, […]
Retargeting and remarketing, they’re they same, right? Eh, not exactly. Although the words technically mean the same thing, they are still not completely interchangeable. Back in 2010, Google AdWords launched a form of retargeting for their Display Network, now coined as “remarketing.” So what is the real difference between retargeting and remarketing? Retargeting is the marketing approach […]
What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually quite a few key differences that set these two strategies apart. In this post, we’ll break down what marketers mean when they talk about SEO, […]
Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or “How do we sell more products?” And this makes sense, as these actions usually contribute directly to the business’s bottom line. However, businesses can’t begin to sell more memberships or products or services until they have a […]
This article is written by Jack Saville, an SEO Specialist at Bynder – a digital asset management software provider. The way people use technology is constantly evolving, and tech companies have the responsibility of predicting these trends so they can improve their products accordingly. Any tech boss will tell you that development capabilities are eye-wateringly […]
© Arcalea. All Rights Reserved.
