I. Introduction: Cracking the Code of Digital Marketing Success Picture this: Sarah, a digital marketing manager at a trendy e-commerce startup, was pulling her hair out. Her latest email campaign boasted impressive open rates, but sales were flatlining faster than a heart monitor at a mime convention. She was drowning in a sea of data, […]
What is Share of Voice? Before the digital revolution, Share of Voice (SOV) was a standard metric to determine a brand’s share of the advertising space by simply calculating a brand’s spends on available media (print, radio, television), the total spends on the category of product and service, and the percent represented by the brand. […]
The Rise of Digital Tests and Experiments Even before the development of a ubiquitous digital ecosystem, growth-focused businesses performed tests and experiments aimed at many of the same areas of practice. Just as today, elements throughout the product life cycle were tested: product ideation (to determine if a product would find a market), prototypes (to […]
Mike Stratta knows he’s being watched on the Internet. In fact, he knows everyone is. It’s what the future of advertising is based upon. “The moment a consumer searches online is the inflection point for any brand because it carries intent,” Stratta, founder and chief executive officer of search marketing firm Arcalea, explains. “It’s the most […]
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need these three pieces. We summarized keywords, alt-text and meta descriptions and how it can help your site […]
What Are Backlinks? When somebody links back to an indexed URL on your website, this is what SEO professionals refer to as a backlink. Sometimes, it may also be referred to as an “inbound link.” It’s a connection, leading directly from another website to your online presence. This can direct traffic to your website on its own, […]
What is the difference between search engine optimization and search engine marketing? These two concepts get thrown around interchangeably when businesses talk about online marketing strategy, but there are actually quite a few key differences that set these two strategies apart. In this post, we’ll break down what marketers mean when they talk about SEO, […]
This is part one of a guest post series by Taylor Gaines, Founder of TNT Digital Media. In this series, Taylor covers how search plays a significant role in social media, how social search differs from typical search engines like Google, and how you can learn to use it to your advantage. Social Media is a […]
A Better Way to Browse How do you read your articles? If you have a tablet or smartphone, there’s a good chance that you’re reading the news or checking your feed on a phone or tablet. In fact, even Google has said that more people search on mobile than on desktop– in 10 different countries. It […]
If you are selling products and services, or collecting information on your website – you have cart abandonment. Now, cart abandonment will happen no matter how beautiful you make your site or how you target your audience. However, that does not mean you can just write it off, it can always be optimized. Why does […]
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