Quantifying the Value of Marketing Attribution The ROI-maximizing power of marketing attribution continues to drive interest and the proliferation of martech solutions. However, marketers are left to determine the true value of new platform adoption. What is the likely ROI for a brand’s specific attribution improvements? Expected Value of Perfect Information (EVPI) is a financial framework that […]
What is Share of Voice? Before the digital revolution, Share of Voice (SOV) was a standard metric to determine a brand’s share of the advertising space by simply calculating a brand’s spends on available media (print, radio, television), the total spends on the category of product and service, and the percent represented by the brand. […]
Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental reinvention of the platform core: the GA4 property and the event-based measurement model. These two elements drive a flexible, user-centric data model, making a broad set of aligned functionalities possible and impactful: Discover and use accurate and comprehensive customer journeys cross-device […]
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive intelligence. By definition, from product design, to strategic planning, marketing is dependent upon competition and competitive forces, and entering or succeeding in any market, requires understanding the competition. From target market and the core value propositions, to product-market fit, services, brand, […]
Google Drive: File Storage and Sharing Made Easy Businesses use Google Drive to draft new blog posts, take meeting notes, share information with clients and more. A majority of our clients also prefer Drive to other file storage systems. Google Drive is fast, simple, and secure. If you’re not already using Drive, here are a […]
A customer relationship management (CRM) platform can influence every aspect of a business— from operational efficiency and transparency to customer insights and analytics that yield deeper customer insights. Companies of all sizes invest significant time and effort in finding the the ideal CRM. Although there are many different types of CRMs, with new CRMs being added […]
What is e-commerce? Loosely speaking, the term may be applied to any commercial transaction which is carried out over a computer network. It may also refer to the supporting infrastructure which allows such transactions to take place. For example, someone who makes an online store, or someone with a website advertising their copywriting skills, engages in e-commerce. […]
Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]
Creating Transformative Value with Customer Data The CRM: Origin and Purpose Early Customer Relationship Management was executed with the help of surveys, the rolodex, and lists. Those lists gave way to spreadsheets, categorizing customers’ spending habits, applying relatively simple statistical methods, and making decisions to drive sales. Ultimately as contact management went digital, by the […]
The very core of marketing automation is about creating personalized one-to-one experiences that are triggered by user-defined events. An effective campaign requires sending the right message, at the right time, through the right channel. But, how does that impact your business? Even if you don’t sell anything through your website, marketing automation is still an […]
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