Most companies are aware that Search Engine Optimization can do wonders to improve their website, drive traffic, generate leads, and increase sales. The question most companies ask is whether they should hire an agency for SEO or keep it in-house. What does a digital marketing agency do? Before we can show the value of an agency, we […]
Social Media and Search Marketing I: Facebook
This is part one of a guest post series by Taylor Gaines, Founder of TNT Digital Media. In this series, Taylor covers how search plays a significant role in social media, how social search differs from typical search engines like Google, and how you can learn to use it to your advantage. Social Media is a […]
Strategic Marketing Automation
How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is fragmented due to its origins, evolution, diverse platforms, and wide range of use and misuse. By researching, selecting, and implementing functionality aligned with strategic goals, brands can accelerate progress toward their goals. What is Marketing Automation? Over the last 25 […]
The Beginner’s Guide to Amazon SEO
Search Engine Optimization (SEO) doesn’t apply to only Google, but actually to any major service, website, or app that uses a search engine. Consider Amazon, for example. As one of the world’s largest online marketplaces offering a rapidly expanding list of retail products, digital content, cloud services, and groceries, Amazon needs a way to organize its […]
The Beginner’s Guide to Creating Effective Facebook Ads
Social Media Advertising: The Newest Ad Platform Facebook isn’t just a social network anymore, but one of the most lucrative ad platforms on the internet. In fact, Facebook is expected to pull in $16.33 billion dollars in Digital Display Ad revenue this year. If you have any sort of interest in growing your audience and potential clientele, […]
The Ideal Length of a Blog Post
Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of factors to consider, from promotion to blog length, but many writers and marketers get stuck on the latter. If you’ve already done a little research into the ideal blog post length, you might have come across […]
The Marketing CRM
Creating Transformative Value with Customer Data The CRM: Origin and Purpose Early Customer Relationship Management was executed with the help of surveys, the rolodex, and lists. Those lists gave way to spreadsheets, categorizing customers’ spending habits, applying relatively simple statistical methods, and making decisions to drive sales. Ultimately as contact management went digital, by the […]
The Most Important Digital Marketing Metrics That are Relevant to Your Business
Digital marketing isn’t just about fancy branding or buzzwords, it’s about measurements. It’s difficult to measure how effective a website is, or how attractive an offering seems without first establishing the metrics. The following are some of the most important metrics to track in evaluating your business’s digital presence on Google Analytics, the gold standard for […]
The Science Behind A Captivating Blog Post Headline
Why a Good Headline is Important People like to say, “don’t judge a book by its cover,” even though they do it all the time.Well-written, well-researched blog posts aren’t enough- they need an equally captivating headline. Besides a featured image, they’re the first point of contact between your content and your intended audience. With the […]
Understanding the Different Types of SEO
One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts. Maybe someone in the company says “we need a better SEO strategy” or “we need to hire an SEO agency”. You may even have heard someone mention “good SEO” and “bad SEO”. But what do people really mean when they say SEO? […]