Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market participants have been fundamentally changed by the evolution of tools and processes of the digital era. Specifically, as buyers and sellers research products and services online, the primary educational platform and conduit for business have become the company website and […]
Preparing for AI
Implementing AI for the Business While AI-enabled businesses have flourished for the last decade, recent attention from the popularity of Chat-GPT and other AI tools has energized the conversation about the role of AI in business and consumer interaction. However, what appears to be a sudden emergence is the cumulative work of nearly 75 years, and […]
Quantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive intelligence. By definition, from product design, to strategic planning, marketing is dependent upon competition and competitive forces, and entering or succeeding in any market, requires understanding the competition. From target market and the core value propositions, to product-market fit, services, brand, […]
Artificial Intelligence And Its Impact On E-commerce
Artificial Intelligence, although still relatively new has changed a lot of industries in a short period of time. Where previously AI has had a huge impact on industries such as finance and healthcare, the benefits of AI are starting to spread into e-commerce. Obviously, as technology evolves the capabilities of AI will continue to expand, […]
How AI Marketing Can Help Your Brand
The world is abuzz with exciting news about Artificial Intelligence and Machine Learning — and the promise of a technologically advanced future. Google and Microsoft are currently at the forefront of developing their platforms to integrate AI into their research and tools and apply them to all their products and services. The rest of the […]
Machine Learning in Marketing
Introduction Machine Learning allows computers to discover underlying patterns in data without human intervention or explicit programming instructions. For simple tasks, a programmer can write the code, and the computer executes the task prescribed by the program. For complex tasks and large datasets, it is possible to let the machine develop its own solution to […]