Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a popular if not critical activity within departments for decades now. With the rise of ROI measurement in the 1970s, businesses increasingly sought to quantify different functions in financial terms, sometimes simply for cost-cutting, others for tactical […]
Overcoming Common Analytics Challenges Data analytics has become an essential component of modern business strategy. It offers insights into customer behavior, sales trends, and other key performance metrics that can inform decision-making and help organizations achieve goals. However, despite the benefits of analytics, many businesses face common challenges that prevent them from unlocking its full […]
Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental reinvention of the platform core: the GA4 property and the event-based measurement model. These two elements drive a flexible, user-centric data model, making a broad set of aligned functionalities possible and impactful: Discover and use accurate and comprehensive customer journeys cross-device […]
Mike Stratta knows he’s being watched on the Internet. In fact, he knows everyone is. It’s what the future of advertising is based upon. “The moment a consumer searches online is the inflection point for any brand because it carries intent,” Stratta, founder and chief executive officer of search marketing firm Arcalea, explains. “It’s the most […]
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive intelligence. By definition, from product design, to strategic planning, marketing is dependent upon competition and competitive forces, and entering or succeeding in any market, requires understanding the competition. From target market and the core value propositions, to product-market fit, services, brand, […]
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need these three pieces. We summarized keywords, alt-text and meta descriptions and how it can help your site […]
Introduction Machine Learning allows computers to discover underlying patterns in data without human intervention or explicit programming instructions. For simple tasks, a programmer can write the code, and the computer executes the task prescribed by the program. For complex tasks and large datasets, it is possible to let the machine develop its own solution to […]
Digital marketing isn’t just about fancy branding or buzzwords, it’s about measurements. It’s difficult to measure how effective a website is, or how attractive an offering seems without first establishing the metrics. The following are some of the most important metrics to track in evaluating your business’s digital presence on Google Analytics, the gold standard for […]
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