A customer relationship management (CRM) platform can influence every aspect of a business— from operational efficiency and transparency to customer insights and analytics that yield deeper customer insights. Companies of all sizes invest significant time and effort in finding the the ideal CRM. Although there are many different types of CRMs, with new CRMs being added […]
Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers. Companies nowadays recognize that they need to focus locally to better address the needs of consumers. Local search engines […]
Creating Transformative Value with Customer Data The CRM: Origin and Purpose Early Customer Relationship Management was executed with the help of surveys, the rolodex, and lists. Those lists gave way to spreadsheets, categorizing customers’ spending habits, applying relatively simple statistical methods, and making decisions to drive sales. Ultimately as contact management went digital, by the […]
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