Maximizing Value with an Integrated Methodology Executive Summary Inbound Marketing takes the old business maxim of the customer-centered business and operationalizes the concept across all aspects of the customer journey, from above the funnel to far beyond it. Using multi-disciplinary tools and expertise, brands today can optimize the customer and marketing flows so that both […]
Influencer Marketing: How It Can Benefit Your Brand
Influencer marketing is a relatively new term for one of the oldest marketing tactics in the world. In simple terms, you are leveraging the influence of someone else that has already gained a positive reputation within your niche to recommend your products. Have you ever seen a celebrity advertising a particular brand of shampoo? Or perhaps you […]
What is E-Commerce?
What is e-commerce? Loosely speaking, the term may be applied to any commercial transaction which is carried out over a computer network. It may also refer to the supporting infrastructure which allows such transactions to take place. For example, someone who makes an online store, or someone with a website advertising their copywriting skills, engages in e-commerce. […]
How to Leverage Earned, Owned, and Paid Media to Get the Best Return
Marketing any product or business on the internet is a skill in its own right and one that you have to master to grow your business potential to the maximum level. It is essential that you are aware of the benefits and disadvantages of each type of media, to extract every penny from your marketing […]
LimeGreen, LLC Co-founder Mike Stratta Launches Arcalea, Chicago Based Digital Marketing Agency
After making a splash in the marketing world as a founding partner in one of the country’s most respected cross-cultural marketing and advertising agencies, LimeGreen Moroch (formally LimeGreen, LLC), entrepreneur, Mike Stratta, has focused his pursuit with his new search marketing agency, Arcalea LLC. Arcalea is highly specialized to solve business issues related to digital platforms. […]
Local Marketing Automation Software Explained
Local-level marketing has always been a challenge, particularly for large companies or national brands with multiple business locations. Most of the time, a centralized brand message is implemented in conjunction with geo-specific messaging to address local consumers. Companies nowadays recognize that they need to focus locally to better address the needs of consumers. Local search engines […]
Machine Learning in Marketing
Introduction Machine Learning allows computers to discover underlying patterns in data without human intervention or explicit programming instructions. For simple tasks, a programmer can write the code, and the computer executes the task prescribed by the program. For complex tasks and large datasets, it is possible to let the machine develop its own solution to […]
Marketo Domain Mistake: Highlights and Preventative Measures
Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]
Why Mobile Search Matters For Your Local Business
Nowadays, people are constantly immersed in their mobile devices. Mobile phones and tablets have become a significant part of modern people’s life, especially when it comes down to mobile search. Since mobile searches provide audiences immediate results on the go, it plays a big role in local search. According to Search Engine Watch, 79 percent of […]
Native Advertising vs. Content Marketing: What’s the Difference?
Native Advertising vs. Content Marketing: What’s the Difference? Advertising continues to be a major channel through which companies attract new customers. But in recent years the industry has come a long way from flyers and newspaper classifieds. In the past, advertising was strictly limited to print, radio, and television. With the rise of internet advertising, […]