After making a splash in the marketing world as a founding partner in one of the country’s most respected cross-cultural marketing and advertising agencies, LimeGreen Moroch (formally LimeGreen, LLC), entrepreneur, Mike Stratta, has focused his pursuit with his new search marketing agency, Arcalea LLC.
Arcalea is highly specialized to solve business issues related to digital platforms. “There has been tremendous change in search marketing in the last several years which most businesses and brands have yet to begin to realize,” said Stratta. The new shop serves mid-sized and start-up companies looking to implement or improve digital strategy in search marketing (SEM/SEO), content marketing (CM) and pay-per-click (PPC) advertisement, for which they have developed proprietary analysis algorithms, garnering average success of 20-30 percent above competitors.
“For all but the largest brands, digital and search marketing has become too complex and unwieldy to manage,” said Stratta. “From what used to be an afterthought, the digital investment is now one of the most important aspects of business. And it equates to a tangible form of equity. Those businesses actively investing in this today will begin to distance themselves from competition naturally. For those who don’t, it will be tough to catch up.”
Recognizing the need for experienced specialization for start-ups and entrepreneurs alike, Stratta has headquartered Arcalea in Chicago (home to nationally recognized tech incubators 1871 and Excelerate Labs) and plans to add other markets later this year. “The need in this space is really incredible,” he says, “because the result can be game-changing for many brands. We’ve experienced 300 percent growth quarter-over-quarter.”
Before launching Arcalea, Stratta co-founded LimeGreen, LLC in 2004 with long-time business partner Michon Ellis, who currently serves as CEO of LimeGreen Moroch. The agency counted many Fortune 500 companies among its clients including the McDonald’s Corporation, Beam Suntory and Kia Motors America.
Stratta sold his interest in LimeGreen LLC to Dallas-based Moroch Holdings, Inc. in August of 2015. Prior to co-founding LimeGreen LLC, Stratta co-founded Job Search Television Network (JSTN), sold in 2011.