Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market participants have been fundamentally changed by the evolution of tools and processes of the digital era. Specifically, as buyers and sellers research products and services online, the primary educational platform and conduit for business have become the company website and […]
Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey as a funnel, with a customer following a logical line from awareness, familiarity, to consideration and purchase, ideally to loyalty. The near universal presence of businesses online, the abundant resources and interaction points presented by forums, chat sites, social media, etc., […]
Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search engines like Google. Among the most important concepts are keywords, alt-text, and meta description. If you want users to actually find your website, you need these three pieces. We summarized keywords, alt-text and meta descriptions and how it can help your site […]
The study of optimizing for search has become vital in today’s markets. How can you design your web properties to show up more prominently than your competitors? So much has gone into experimenting, testing, measuring, and learning how search engines display results. In the process, marketers developed a unique set of vocabulary that can sound […]
SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both technical and creative elements, SEO companies aim to drive traffic on websites, to improve rankings, and to build greater awareness in search engines. Aside from making your website more search-engine friendly, SEO also enables […]
Search engines don’t want just to serve their users with the best search results to answer their questions; they ultimately want to serve the most relevant search results. Aside from cheating at trivia or looking up lyrics to the hottest pop song, users want search engines to provide answers specific to their location. This goes without saying, […]
Local SEO: Like SEO, But More Local Most businesses are familiar with SEO (Search Engine Optimization), an online strategy intended to increase a webpage or website’s visibility on a search engine. Usually, these practices involve writing high-quality content combined with a link-building strategy. But fewer businesses are familiar with local SEO, a branch of SEO that specifically […]
In recent years, an entire industry has developed encouraging businesses of the importance of SEO. Many SEO companies have tried to create an air of mystery, with the aim of convincing companies of the need for their services. There are a lot of technical challenges involved in SEO. For many businesses, employing the services of […]
SEO During the Holidays Looking for ways to gain traction on your SEO? Then look no further. The holiday season is the best time to unleash your creativity to capture and engage your audience. The end of the year is flooded with heavy sales pitches and marketing promotions. So in order to stand out, you […]
From Algorithms to AI Since its beginning, Google has employed simple but effective algorithms to deliver results. PageRank, Google’s first algorithm, served up results based on backlinks. The higher the number of backlinks a website has, the more relevant or important that website is. With RankBrain, it seems clear that Google’s future lies in artificial intelligence. What […]
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