Are you running a marketing strategy, or Random Acts of Marketing?
Most organizations arrive at Level 2 without knowing it. They have goals, some marketing activity, and some analytics. But they lack frameworks, real attribution, and AI visibility. This assessment tells you exactly where you stand across six dimensions, and what Level 4 actually requires.
Start the assessment →Quick answer
Marketing maturity is how systematically an organization plans, executes, and measures its marketing, ranging from ad hoc campaigns at Level 1 to a fully integrated marketing plan with documented frameworks, multi-touch attribution, and AI capability at Level 4. This free marketing maturity assessment scores your organization across six dimensions on a five-level scale and returns your composite level immediately, along with the specific gaps holding you below Level 4.
The five levels
The five marketing maturity levels. Most organizations start at Level 2.
The Arcalea Assessment Guide scores six dimensions independently. An organization can be at Level 3 on Paid Media and Level 1 on Goals and Strategy. The per-dimension gap is where the actionable insight lives.
Score your organization
Rate your organization across six dimensions.
Select the level that best describes your organization today. Be honest rather than aspirational. Results show immediately. No email required.
How formally are your marketing goals defined, how well is your strategy documented, and how explicitly do your tactics connect back to both?
How invested is your organization in organic search, and how well does that extend to AI search visibility: the AEO and GEO layer where AI engines (ChatGPT, Perplexity, Gemini, Claude, Copilot) generate answers that bypass traditional search results entirely?
How sophisticated is your paid media program, and how well do you understand what it actually contributes to revenue?
How capable is your organization's data infrastructure, and how central is AI/ML to your marketing decisions?
How well does your organization capture, manage, and activate customer data across email, CRM, marketing automation, and the full customer lifecycle?
How thoroughly is your brand identity documented, and how well do you understand your brand's strength in market relative to competitors?
Score all six dimensions to see your results. 0 of 6 complete.
Your dimension-by-dimension analysis
Your personalized analysis
What your scores likely mean in practice.
Based on your profile, here is what organizations at each level typically experience. The full consequence and prescription for each dimension is unlocked when you send the report to yourself below.
Unlock the full analysis.
Send the complete report to yourself to read the full consequence and prescription for each dimension, and get a shareable PDF for your next planning session.
- Full consequence analysis for each of your six scores
- Specific first actions for each dimension gap
- Prioritized sequence based on your profile
- Shareable PDF for your team or leadership meeting
Your full analysis is now unlocked. Your PDF is downloading.
Save it to share with your team or bring into a planning session.Your prioritized sequence
Work through these in order, lowest score first.
The dimension with the lowest score has the most upstream impact. Fixing it improves every dimension below it.
What to do with your results
The most common gaps, and where to go next.
Start with the Goal Formatter
A properly formatted goal has four required components. Most goals are missing two of them. That is where Strategic Drift begins.
Take the Goal Formatter →Take the Attribution Readiness Audit
You likely have a GA4 blind spot misattributing 25-35% of conversions. The audit surfaces exactly which gaps Galileo closes.
Take the Attribution Audit →Explore the AEO Index
Your brand may be invisible in AI-generated answers. The AEO Index measures your citation presence across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
See the AEO Index →Run the Channel Mix Evaluator
The channel mix evaluator shows whether your Owned, Earned, and Paid weighting matches your Goal's demand source and persuasion task.
Run the Evaluator →Request a QMA
Every Arcalea engagement begins with a Quantitative Market Assessment. The QMA validates your self-score with actual market data across 20 competitive dimensions.
Learn about the QMA →Step 2: SWOT-to-G-STIC Bridge
Does your SWOT analysis actually connect to your marketing goal, or does it exist in a slide deck and never influence a budget decision?
Take Step 2 →FAQ
Questions about the assessment.
Should I score where we are today or where we aspire to be?
Score where you are today. The diagnostic is only useful if it reflects current reality, not aspiration. If your organization has a strategy document that nobody uses in day-to-day decisions, that is Level 2, not Level 4. The gap between aspiration and current state is exactly what the assessment is designed to surface.
What if different teams in my organization are at different levels?
Score the organization as a whole, not your best-performing team. If your paid media team operates at Level 4 but three out of four business units have no formal goals, the organization is at Level 2 on Goals and Strategy. The composite score should reflect the floor that limits the whole organization, not the ceiling that one team has reached.
What does Level 4 actually require in practice?
Level 4 organizations execute to a Marketing Plan built on the G-STIC framework developed at Kellogg School of Management by Alexander Chernev. Goals contain all four required components: Focus, Benchmark, Demand Source, and Persuasion Task. Multi-touch attribution is modeled on an ongoing basis. AI/ML is an organizational directive, not a project. Every tactic explicitly ladders back to Goals and Strategy. Most organizations find two or three dimensions are already at Level 3, and two or three are holding the composite below Level 4.
How do I know if my self-score is accurate?
The self-assessment is directional. It reflects your organization's view of its own capabilities, which is a useful starting point. The Arcalea QMA validates the self-score with actual market data: measured search performance, brand awareness benchmarks, digital portfolio health, and paid account structure across 20 competitive dimensions. In most engagements, organizations score themselves one level higher than the market data supports on at least two dimensions.
Your recommended next step
Step 2 takes about five minutes.
The SWOT-to-G-STIC Bridge checks whether your situational analysis actually connects to your goal, or just lives in a presentation deck.
Take Step 2: SWOT-to-G-STIC Bridge →