BreakingBias_1032854328

Not an agency. Not a consultant. A Delta team.

Team Delta is Arcalea’s embedded model: senior specialists deployed inside your marketing operation, working in your stack, on your calls, reporting to your leadership. The output of an agency, the accountability of a hire.

Team Delta works alongside your existing marketing staff, adding specialist depth and data infrastructure without replacing internal ownership. The agency model was designed for mass production. Team Delta was designed for companies that need senior thinking, fast, without the overhead of a full-time hire.

Senior-only execution
Every specialist embedded on your account has 8+ years in their discipline. The person in your kickoff is the person doing the work every week. No junior hand-offs, no offshore execution.
Inside your workflow
Specialists embedded in your Slack, your standups, your internal rhythm. Weekly working sessions oriented around decisions, not status updates. Live Galileo dashboard gives your team real-time visibility.
Built from your data
Strategy built from your first-party data: benchmarks are reference, not gospel. Outcome-based scoping adjusts as your priorities evolve without renegotiation or scope-creep penalties.

Things people ask before they commit

Accelerate Content Marketing Do you replace our internal marketing team?
No. Team Delta works alongside your existing staff. We add specialist depth, data infrastructure, and senior capacity without displacing roles. Most clients have an internal marketing manager; we integrate with them, not over them.
Align Ad Strategies How long does onboarding take?
Most clients see their first live deliverable within 14 days. Galileo integration and the initial audit take 30 days. We’re designed to move fast: onboarding is not a 60-day kickoff process.
Small Investment for Big Return What does a typical week look like?
Weekly 45-minute strategy call, async updates in your Slack or Teams, live Galileo dashboard available 24/7, and monthly Compass reporting delivered on the first of the month. For Embedded clients, specialists are active daily.
Enhanced Decision-Making What happens if we need to change scope?
We scope based on outcomes, not hours. When priorities shift (new product, new market, budget change), we adjust the plan without penalizing you. Flexibility is built into how we structure engagements.
Instantaneous Analytics Deployment Who actually does the work?
Senior specialists. Every Arcalea team member has 8+ years in their discipline. The person you meet in discovery is the person doing the work. We don’t sub-out to offshore execution teams or hand you off post-sale.
Econ Newsletter Gif

The numbers behind the model

8+

Years of experience per specialist. Senior-only: no juniors on client accounts, ever.

92%

Client retention past year one. Most relationships run 3+ years.

14 days

Average time from signed agreement to first live deliverable in your hands.

Three ways to work with Team Delta

Every engagement starts with a discovery call. We scope based on your situation, not a preset tier.

Delta Sprint

90-day intensive. A focused engagement with a defined outcome. Audit, strategy, and execution compressed into a 90-day window. Best for companies that need momentum fast or are validating a new channel or market.

  • Full marketing audit with Galileo integration
  • 90-day playbook with weekly execution milestones
  • Weekly working sessions with senior strategist
  • End-of-sprint Compass economic summary
Strategic Growth Solutions

Delta Embedded

Ongoing. Most common. Arcalea specialists become an integrated part of your marketing team. Ongoing access to the full Delta pod (strategist, paid, SEO, analytics, and Compass), working inside your rhythm.

  • Dedicated senior strategist as your primary lead
  • Full MEASURE / ACCELERATE / AMPLIFY coverage
  • Live Galileo dashboard + monthly Compass reporting
  • Embedded in your Slack, standups, and QBRs
  • Quarterly strategy reviews with executive attendance
Delta Embedded

Delta Advisory

Light-touch / Strategic layer. For organizations with strong internal execution teams who need senior strategic oversight. Arcalea advises, audits, and holds your team accountable to the data, without running the programs day-to-day.

  • Monthly strategy sessions with senior leadership
  • Galileo-based performance review and guidance
  • Quarterly Compass economic narrative
  • On-call access to specialist pods when needed
Strategic Planning
Team Delta integrates alongside your existing marketing function, adding specialist depth without replacing internal ownership.

Your team. Plus our team.

How the team is structured

Team Delta integrates alongside your existing marketing function. You keep the strategy. We bring the execution horsepower and the data infrastructure.

Your organization: CMO / VP Marketing, Marketing Manager, Internal Analysts

Team Delta: Senior Strategist, Paid Media Specialist, Analytics & Attribution Lead, SEO / Content Strategist, Economic Analyst (Compass)

  • 3 NEW TARGET SEGMENTS
  • 23.5M NEW CUSTOMERS
flir camera 3

Michael Stratta, MBA, MS candidate, founded Arcalea in 2014 on the premise that marketing outcomes should be measurable, reproducible, and tied directly to revenue. Every tool, every model, and every team structure at Arcalea reflects that original thesis.

Founder & Chief Executive Officer
Arcalea

Senior specialists across nine disciplines

strategy-1
Michael Stratta, MBA, MS candidate — Founder & CEO
Rachel Brown — Managing Partner & COO
Chris Larkin — Chief Technology Officer
technology
Emilie Schaffer, MBA, MS — Chief Financial Officer
Ale Wyss, PhD, MS — Lead Data Scientist
Maria Quinn — Senior Partner Success Manager
insight-4
Mark Phillips — Senior Software Engineer
Beatriz Lopez Garcia, MS — Marketing Analyst
Kevin Kondratuk — Senior Engineer

Tell us where you are. We’ll tell you what we’d do differently, and why.

Sign up for insights on data-driven transformation and growth.

Contact Us